What's already in flight. 146 pages built on Astro + Firebase Hosting. 161 redirects mapping every old Squarespace URL to its new home (no Google rank loss). LocalBusiness schema with correct hours. AI bots unblocked in robots.txt. /pricing page that didn't exist before. 84 hand-written FAQs across 28 blog posts.

What goes live the moment DNS swaps. The 51+ backlinks that currently 404 → start delivering equity. The new /pricing page → starts ranking. AI crawlers → start indexing. The hours bug in LocalBusiness → fixed in Google's local panel within a week.

What it doesn't break. Nothing. Every old URL has a 301. Google sees this as a same-domain modernisation, not a new site. Brief volatility expected for 1–4 weeks; recovery and growth from week 4.

The first 3 seconds. A buyer lands on your homepage. If they see SAF + Glenfiddich + BMW + SGX in greyscale logos, the credibility question is answered before they read a word. You've worked with serious people. They expect serious work to come back.

Why this isn't there today. Squarespace makes adding a logo strip clunky. Most sites Yi Ming has seen don't do it because the editor doesn't make it obvious. The new Astro build has a one-line `<LogoStrip>` component — drop the SVGs in, ship.

Permission, in plain English. Most B2B clients are fine with you using their logo on a "we worked with X" basis. Send a one-line email: "Hi — we're updating our website and would like to mention you as a past client. May we use your logo at small size on our homepage and projects page?" Most say yes.

What buyers want. The finished thing. Not the machine that made it. Studios who lead with workshop photos sell to other studios; studios who lead with the finished trophy sell to procurement managers and marketing teams who pay 5× more.

What the photo should be. One hero piece, square crop, dark background, single light source. Could be the Spartan trophy in chrome, the Glenfiddich antlers backlit, or the BMW Mini Retail Next trophy. Anything that screams "we made this, not just printed it." The Drive folder Yi Ming pointed at has all three.

Why this matters more than copy. Visitors decide in 2 seconds. They don't read your H1. They look at the image. If it's something they want to commission, they keep scrolling. If it's a printer, they bounce.

Right now. Search "custom trophies Singapore" and you'll see Award Connection, Bell Plaque, Trophy Guru — all traditional metal/crystal trophy makers who can't do bespoke 3D-printed work. None of them have a portfolio that competes with yours (BMW Mini, Glenfiddich, SAF).

After we ship. A /custom-trophies-singapore landing page with the 12 best trophy projects, hero image of the Spartan or BMW trophy, "What goes into a custom trophy" FAQ block, "From design to delivery in 2–3 weeks" timeline graphic, and a clear pricing band ("electroplated trophies typically S$60–180 per piece").

What we build. One Astro page. Three FAQs marked up with FAQPage schema. Schema.org Service markup with serviceType "Custom Award Fabrication". Internal links from /services/custom-trophy and from at least 3 blog posts ("Spray Paint Color Catalogue", "What's Electroplating", "Logos on Your 3D Prints"). Google sees a hub, not a stub.

Why the wedge is yours. B2B-positioned competitors actively avoid cosplay/figurine work — it's low-margin per piece and "dilutes their brand". Meanwhile your /projects already includes Squid Game mask, Star Wars masks, Valorant Jett knife, Pop Mart engagement figure, full Kanohi mask suite. You have the only finished portfolio in Singapore for this audience.

The page. /cosplay-figurines-singapore — hero of the Squid Game mask, scrollable gallery of all the geek/cosplay projects, a price-band callout ("typical figurine: S$80–250 depending on detail and finish"), and a clear "send us a reference photo" button that goes straight to Make Me.

The off-site work. One post in r/cosplay/Singapore. One in r/Singapore. One on AFA SG's Discord. One Xiaohongshu post showing the Spider-Peso Pluma project. Costs nothing, builds backlinks, brings real customers from a community competitors don't talk to.

What you already have. The capability. The equipment. A real client use case. The keyword position (#36 today — much higher than #55 for "rates").

What's missing. A page Google can rank for that exact term. /services/concept-to-fabrication mentions scanning, but it's listed as one capability among many. To rank for "3D scanning services Singapore", we need a destination URL with that exact phrase in the title, h1, and three or four section headings.

The page structure. Hero image of the scanner in use, "What we scan" (heritage objects, spare parts, sculpted prototypes, building sites), "Tolerance and resolution" (handheld ±0.1mm, structured-light ±0.05mm), "Turnaround" (scan + clean + deliver in 3–5 working days), "From scan to printed reproduction" — pulling in the natural up-sell.

Why this matters. Google's local pack (the map + 3 businesses shown for "near me" searches) heavily weights NAP consistency across third-party directories. If 43 of your 49 listings have the wrong phone, wrong address spelling, wrong hours, or no listing at all — Google's local algorithm decides you're a less reliable business than competitors with consistent listings, regardless of actual reviews.

What we'll fix. Sweep all 49 listings for: NAP match (994 Bendemeer Road #07-06, Singapore 339943, +65 8923 2984), Mon–Fri 10:00–18:00 hours, the same primary photo, the same business category ("3D printing service"), the same website URL. Where the listing is missing, claim it. Where it's wrong, edit it.

Why now. The local pack is where most "3D printing near me" searches end. ZELTA, Additive3D, and Creatz3D each have addresses 8–15 km away from yours — Bendemeer is the most central workshop. You should be winning the local pack on geography alone.

The subdomain problem. Google treats makeme.additiveinn.com as a different site from www.additiveinn.com for ranking purposes. Backlinks to one don't help the other. So your instant-quote tool's traffic isn't lifting your main site's authority — and your main site's traffic isn't seeing the quote tool unless they specifically navigate there.

The fix. Re-mount Make Me at www.additiveinn.com/quote. Same React app, different URL. The subdomain stays alive (with a 301 redirect) so existing links keep working. From then on, every new backlink and every Google rank flows into one consolidated property.

What this enables. When the /pricing page links to "Get an instant quote", it's an internal link, not a cross-domain jump. Conversion goes up because users don't perceive a domain change. Plus Google's "site:" search starts showing the quote tool in your main domain index.

What Google's looking for. Since the March 2024 Helpful Content update, Google heavily weighs Experience and Expertise signals. A blog post with a generic byline reads as content-farm. The same post bylined by "Eddy, lead engineer, 8 years of FDM experience" reads as authentic. Same words, very different ranking outcome.

The fix. One author bio per team member with: a real photo, a job title, years of experience, a LinkedIn link, a 2-line "what they're good at". Each blog post lists one or two real authors. The author appears in the Article schema we already inject.

The bonus. AI engines (ChatGPT, Perplexity) cite real-named experts more readily than anonymous content. Once Eddy is the bylined author of "FDM or SLA or SLS — Which is Right for You", AI engines start saying "according to Eddy at Additive Inn..." when someone asks the question. That's brand-on-brand citation you can't buy.

What 2 a month does over 12 months. 24 new articles a year. Each targets a specific search query. Each gets internal-linked from the relevant service page. Each compounds the domain's topical authority. After 12 months, you have ~52 educational articles (28 + 24) covering every reasonable customer question — that's the kind of content corpus AI engines start citing as a primary source.

Why not more. The Aphyx playbook explicitly caps small-business clients at 2–4 articles a month — anything higher (especially the AI-spam pace some agencies sell) triggers Google's Helpful Content System. Slow and high-quality beats fast and high-volume.

Distribution, not just publishing. Each new article gets 1 short Reddit post (r/3Dprinting, r/Singapore, or AFA-SG depending on topic), 1 LinkedIn post by the bylined author, and 1 Xiaohongshu post when the topic suits the audience. Same article, three distribution surfaces, three traffic sources.