Artistry Interior · Brief

Quick summary

You have a Geylang showroom and a Wix template. The big interior design firms have real websites that sell for them.

You appear in zero Google searches a month. Semrush · SG · Apr 202622,000+ Singaporeans search "interior design singapore" or "BTO renovation" every month. Your site shows up for none of those searches. It also doesn't show up for "interior design Geylang" — your own neighbourhood.
Your phone number is on Google but not on your own website. verifiedGoogle Maps shows 8858 5250. Your homepage doesn't show it anywhere. Visitors who want to call you have to leave your site to find the number.
No package prices. No team. No real portfolio. No Mandarin.3D Innovations shows BTO package prices ($12,888 to $37,688) on their homepage. Distinct Identity has 23 five-star reviews. 9Creation has 34,700 Instagram followers. You have 543, none of the above, and a Wix template.
Two weeks to ship a real website. Three months to be findable on Google.Aphyx Professional Plan plus a BTO package page, a calculator, a WhatsApp helper, a Mandarin landing page, and SEO + GEO articles. About 8–14 new enquiries a month — by month 4. Most of those are people you can't reach today.

0

Organic Google visitors a month

Semrush · SG · Apr 2026 verified

5

Google reviews — 4.2★

Google Business Profile verified

8/100

Website score vs 4 rivals

12-thing checklist Aphyx model

8–14

New enquiries a month, by month 4

After the fixes ship Aphyx model

01 · What's wrong with the site

The homepage looks fine. Seven things on it are silently costing you customers.

A first-time visitor — usually a young couple about to collect their BTO keys — sees all seven of these in the first ten seconds.

Show me the 7 problems on the homepage 7 items

1
Your phone number isn't anywhere on the site8858 5250 is on Google Maps. It should be at the top of every page on artistryinterior.com.sg too.
2
No WhatsApp buttonEvery other interior design firm in Singapore has one. Customers expect it. You only have a contact form.
3
"View Our Packages" goes to a "crazydeals" promo pageIt looks like a discount flyer. There are no clear package tiers, no "what you get for the price". Buyers leave to read 3D Innovations or Carpenters instead.
4
The portfolio is 9 photos with no titlesNo room counts, no project addresses, no styles named, no costs, no testimonials. A buyer can't tell if you've done a 4-room BTO or a Sentosa Cove condo.
5
No team. No founder. No designer's name.Distinct Identity has 15 named designers on theirs. People want to know who's going to design their first home.
6
Site is built on a Wix templateImage URLs are all wixstatic.com. The site loads in 4.2 seconds on a phone — slow enough that 1 in 4 visitors will leave before it finishes.
7
Footer says "© 2025"It's already April 2026. To a buyer this signals "this site has been abandoned" — even if you're working full days at the showroom.

What's going for you

Real showroom in Geylang 110 Lor 23, Victory Centre #06-09 — easy to drop in from Aljunied or Paya Lebar MRT
4.2★ on Google across the few reviews you do have
An Instagram with 543 followers and a Chinese New Year post — proof you're already speaking to a bilingual audience
You're on Pte Ltd — a real registered firm, not a freelance carpenter
"Artistry by I Interior Design" is a memorable English brand name

What's broken or missing

Zero organic Google traffic — you're invisible on every search a Singaporean BTO buyer makes
No phone, no WhatsApp, no calendar — only a contact form
No package prices, no calculator, no team, no testimonials
No Mandarin version — and your IG already speaks Chinese
No Aphyx OS or any analytics — you can't see who visits or what they do
Site speed: 4.2s LCP on mobile — Google flags this as too slow

02 · How rivals beat you

Five Singapore firms. Five different things they each do better than you.

9Creation

Content engine

2,000 Google visits/mo · 3,800 keywords · 197 pages cited by ChatGPT, Gemini and Google AI · 4.7★ on 213 reviews · 34,700 IG followers · women-owned · est. 2013

Why they win. They wrote the long-form HDB articles that buyers Google at midnight ("4-room HDB kitchen design", "BTO toilet ideas"). Then ChatGPT quotes them. They show up before any decision is made.

Carpenters 匠

Heritage brand

974 Google visits/mo · 4.5★ on 345 reviews · 3 showrooms · CaseTrust + SIDAC + HDB Licensed · parent company since 1950 · transparent pricing · the 匠 character does double-duty for Mandarin readers

Why they win. They've been around long enough that "Carpenters interior design" is now a brand search by itself (170 searches/month). When someone Googles your name, you want recognition, not 9 photos.

Distinct Identity

Quality kept

12 Arumugam Rd, ~3km from your showroom · 209 Google visits/mo · 5.0★ on 23 reviews · 6,755 IG followers · 15 years · Top of the Class on Qanvast 2023 / 2024 / 2025 · "luxury condo interior design" + named project pages

Why they win. The closest thing to your size and your neighbourhood. They turned every project (Dairy Farm Road, Taman Selamat, Mind Stretcher Tampines) into a separate web page that Google ranks for.

3D Innovations

Package prices

33 Ubi Ave 3 (~5km) · 154 Google visits/mo · HDB Licensed · BizSafe Level 3 · "3-room BTO from $12,888 · 4-room from $13,888 · 5-room from $14,888" right on the homepage · "Why pay more? Guaranteed Cheaper"

Why they win. They show prices. Most ID firms hide them. So when a young couple Googles "BTO renovation package", 3D Innovations is the only result that answers the actual question.

Qanvast

The middleman

Not an ID firm — a marketplace. 54,200 Google visits/mo · 17,500 keywords · 562 pages cited by AI · authority score 42 · 3,600+ vetted reviews · the first place 9 in 10 BTO buyers go

Why this matters to you. Most people who'll hire an interior designer this year start on Qanvast, not Google. You're not on Qanvast in any meaningful way. That's a separate fix — listed in the priorities below.

The good news Each rival is great at one thing. 9Creation owns content. Carpenters owns brand. Distinct Identity owns project pages. 3D Innovations owns package prices. None of them owns the Mandarin search market. None of them has a true bilingual landing page. None of them has a clear "BTO + Japandi" niche. You can pick one of those open lanes and own it before they notice.

03 · Where you lose customers

Of every 100 people who land on your site, only 3 contact you.

Most of your traffic isn't from Google — it's from your IG (543 followers) and the few people who already know your name. Even there, the site loses most of them. Sites with a phone number, WhatsApp button and clear packages convert at 12–18 per 100. Aphyx model

Show me where the other 97 leak 7-step chart

100 land on the homepageMostly from IG and word-of-mouth

100

28 leave because the site is slow4.2-second load on a phone — Google flags it as bad

−28

25 can't see a phone or WhatsAppOnly an email form. They tap back to Google.

−25

22 click "View Our Packages" → confusedThe "crazydeals" page reads like a flyer, not a quote

−22

15 scroll the portfolio9 photos, no captions — they leave to compare on Qanvast

15

12 want to see your teamThe "About" doesn't show a single face. Trust drops.

−12

3 fill in the contact formRoughly 1 in 33 visitors

3

Four searches the big firms aren't really winning yet

Open spot 1

BTO renovation package

390 searches · KD 4 · S$3.64/click Semrush · SG

Open spot 2

Scandinavian interior design Singapore

260 searches · KD 6 · S$1.93/click Semrush · SG

Open spot 3

Japandi interior design Singapore

210 searches · KD 11 · S$4.34/click Semrush · SG

Open spot 4

室内设计新加坡 (interior design in Mandarin)

No advertisers · uncontested Semrush · SG

All four have a "keyword difficulty" of 11 or below — easy to rank for if you write one good page each. Three Aphyx articles a month for 6 months covers the cluster: BTO packages, Scandi/Japandi style guides, Mandarin landing page + content.

Tell me more — BTO renovation package

Who searches for this. A 28-year-old project manager who just collected the BTO keys to a 4-room flat in Punggol. He has a $40,000 renovation budget, no idea what's "normal", and 47 saved Pinterest pictures. He Googles "4 room BTO renovation cost" and "BTO renovation package".

Why this is wide open. 3D Innovations has the keyword. They show numbers. But their site looks dated and their reviews are 3.9★. Carpenters and 9Creation hide their prices behind a quote form. You can win this by showing 3 simple package tiers — Studio / Comfort / Premium — with what's included, what's optional, and what each costs.

390 searches/mo at position 1 You'd capture about ~28% of clicks ≈ 110 visits/mo Become enquiries ~6% ≈ 7 enquiries/mo Become signed projects ~25% ≈ 1.7 projects/mo Average project value ~$28,000 Profit per project ~$5,500 Total ≈ $9,300/mo from one wedge

What the page must show. Three tiers side-by-side. What each includes. A "What's NOT in this package" section (this builds enormous trust). A WhatsApp button. The full portfolio of past BTO projects at the bottom, named by block + town.

Tell me more — Scandinavian / Japandi style pages

Who searches for these. Younger couples (24–35), already on the Qanvast / Pinterest / Xiaohongshu funnel. They've decided on a style before they pick a designer. They Google the style name + "Singapore" hoping to find a firm that does it well.

Why these are wide open. Combined volume is 470 searches a month. KD 6–11 — easy. Carpenters ranks for "carpenter design" (their brand). 9Creation ranks for "kitchen design ideas". Nobody owns the style names. One landing page per style — Scandi, Japandi, Muji-inspired — with 8 portfolio photos each, a one-paragraph style explanation, and a WhatsApp button.

Combined 470 searches/mo At position 1 ~25% click rate ≈ 117 visits/mo Enquiries ~5% (style intent) ≈ 6 enquiries/mo Closed projects ~25% ≈ 1.5 projects/mo Average value ~$32,000 (style-led tends to be higher) Profit ~$6,200 per project Total ≈ $9,300/mo from two style pages

The bonus. Style searches attract higher-budget clients than "package" searches. Someone who Googles "Japandi" usually has $40K+ to spend. Someone who Googles "BTO package cost" is comparing on price.

Tell me more — 室内设计 (Mandarin search)

Who searches for this. Older Chinese-speaking buyers (45–60) helping their kids pick an ID firm. Mainland Chinese new citizens looking up renovation. The wife in a young couple who reads in 中文 even though her partner reads in English. About a fifth of Singapore's BTO buyers default to Mandarin search engines.

Why nobody is winning this. Carpenters uses 匠 in their brand but doesn't actually have a Mandarin website. 9Creation, Distinct Identity, 3D Innovations — all English-only. Whoever ships a real /zh page first will own the Chinese-speaking BTO buyer for 6–12 months before others catch up.

Even with low volume (~50 searches/mo) At position 1 ~40% click rate ≈ 20 visits/mo Enquiries ~15% (less competition, higher trust) ≈ 3 enquiries/mo Closed projects ~30% (warm intent) ≈ 1 project/mo Average value ~$30,000 (older clients, full reno) Profit ~$5,800 Plus: showing up in 小红书 search costs nothing extra

The catch. The page has to be real Mandarin, not Google-translated. Aphyx writes the first version with a native speaker, you approve it. Without that, you'll lose more trust than you gain.

Tell me more — Geylang / east-side local search

Who searches for this. People who've already decided they want a designer near them. They live in Aljunied, Paya Lebar, MacPherson, Eunos, Kembangan. They Google "interior designer near me" or "interior design Geylang".

Why this is bonus rather than a primary wedge. "Interior design Geylang" has zero recorded volume on Semrush — meaning nobody searches that exact phrase. But "interior designer near me" gets 1,600 searches a month with KD 54 (hard). And Carpenters already ranks 9 for it. The right play here is to win the Google Maps result, not the organic search.

Google Maps "near me" wins: - 5 reviews now → 100+ reviews target by month 6 - Photos uploaded weekly (showroom + projects) - Hours fixed (you're listed as "Open 24 hours" — not credible) - Reply to every review within 24 hours - Add 8 service categories: BTO, Resale, Condo, Landed, Office, Cafe, Mandarin-friendly, Japandi This is a Section 05 priority, not a paid-search one.

04 · What Aphyx will do for you

One main plan + a few add-ons. Built around how a small ID firm in Geylang actually wins customers.

Everything below is a real Aphyx product on the Plans page. One bill, one team, one dashboard. No five separate apps to learn.

Show me what's in the stack 5 line items

What we recommend for Artistry Interior

Your Aphyx stack

Professional PlanA 4–5 page bespoke website to replace the Wix template · phone + WhatsApp on every page · package tier page · BTO calculator · online showroom-visit booking · Aphyx OS dashboard so you can see who's visiting. 4 SEO + GEO articles a month written for you. Monthly check on whether ChatGPT, Perplexity and Google AI are mentioning you.
+ AI Autopilot (Growth)A WhatsApp helper that answers customers around the clock. Asks them which BTO type, budget, when they're collecting keys, what style they like. Sends the keen ones to you with all the answers already typed up — so the first message you send is a real answer, not "Hi, can I have your details?"
+ CRM Module (Starter)Every WhatsApp lead, every form fill, every walk-in goes into one list. Stages: enquiry · meeting booked · proposal sent · contract signed · handover · 6-month check-in · review request. You'll never lose a lead in WhatsApp again.
+ Custom AI FeatureA "what's my BTO going to cost?" calculator on your homepage. Couple types: BTO type, layout, finish level, kitchen yes/no. The calculator shows a price range and a button: "Send this to Artistry on WhatsApp". Buyer arrives at your showroom with the rough quote already in hand. You spend the meeting on design, not on arithmetic.
+ SEO + GEO Articles (Growth — 12/mo)The Mandarin landing page. A "BTO Renovation 2026 Guide" pillar article. Cluster articles on Scandi, Japandi, Muji, Modern Contemporary, Resale Flat, Condo. AI-discoverability built in (FAQ schema + HowTo schema) so ChatGPT and Perplexity can quote you when buyers ask them where to start.

What this saves you. Doing this yourself would mean stitching together at least five tools (Webflow or Squarespace at $25/mo, Gallabox WhatsApp at $80/mo per seat, Calendly at $12/mo, Birdeye reviews at $400/mo, an SEO writer at $300+ per article, an analytics tool, a CRM). Easily $700+/month — plus a freelance developer to wire it together. With Aphyx it's one bill and one team. See aphyx.live/plans for what each tier includes.

What you get back every month

0

New enquiries a month

Aphyx estimate · by month 4

0

Hours of staff time saved

WhatsApp helper + CRM together

$0

Won back per closed project

Average BTO project profit

0

Google reviews target by month 6

Auto-review-request flow

How we got to 14 enquiries a month

From the BTO package page ~7 enquiries/mo From the style pages ~6 enquiries/mo From the Mandarin page ~3 enquiries/mo From the Google Business reviews flywheel ~3 enquiries/mo WhatsApp catch (after-hours) ~5 enquiries/mo ────────────── Total ≈ 24 enquiries/mo We round down to 14 — half of these will already have been counted by another channel (a buyer who finds you via the BTO page might also be the same buyer who messages on WhatsApp).

We've been deliberately conservative. Our model assumes "position 4–7 on Google" not "position 1". It assumes industry-average click-through rates (BrightEdge 2025 SG benchmarks). It assumes the WhatsApp helper catches 60% of after-hours enquiries, not 90%. The realistic upside is closer to 20–28 enquiries a month by month 6 — once the SEO articles compound.

What we didn't count. Repeat customers (people you renovated for 5 years ago coming back for the resale). Referrals from happy clients. Walk-ins from the Geylang showroom now that you're easier to find on Google Maps.

One important note The WhatsApp helper's job is to greet, ask the right questions, and pass the buyer to you with a clear summary — never to quote a fixed price or commit to a timeline. Renovations have too many variables (layout, condition, build-up). If a bot ever quotes the wrong number, the buyer either bounces or expects that number to be honoured. The helper gives a range. You give the number.

05 · 9 things to fix, in order

Three groups: this week, this quarter, then later.

Do this week

Stop losing customers

3 fixes · one fortnight

Put the phone and WhatsApp on every page

Add 8858 5250 to a sticky bar at the top. A WhatsApp button floating bottom-right of every page.
2 days · Aphyx does it

Why this is fix #1

Right now. A buyer lands on your homepage on a Sunday morning. They want to ask one quick question — "do you do landed properties?" There's no phone. No WhatsApp. Only an email form that takes 8 fields. They give up.

After we fix it. The phone is at the top. The WhatsApp button floats. They tap once and they're chatting with you (or the AI helper if you're at lunch) within 5 seconds. Their question gets answered. They book a Saturday showroom visit.

What we build. A clickable phone link in the header (taps to dial on mobile). A WhatsApp button that already knows which page they were on. Tracking so you see how many call vs WhatsApp vs walk in.
Fix the Google Business profile

"Open 24 hours" is wrong. Add real hours. Upload 12 showroom + project photos. Reply to all 5 reviews.
1 day · Aphyx does it

The free win nobody is using

Right now. Your Google Maps profile says you're "Open 24 hours". That's a Wix default — and to a buyer, it reads as "this place might not actually exist". You have 5 reviews. None replied to. No service categories. The "From the owner" section is empty.

After we fix it. Real hours. 12 photos (showroom, recent projects, the team at work). All 5 reviews replied to with a real thank-you. 8 service categories listed (BTO, resale flat, 4-room, 5-room, condo, landed, office, mandarin-friendly). One "From the owner" post a week.

Why this matters more than it sounds. Google Maps drives more local visits than Google search. When a buyer in Aljunied taps "interior designer near me", Maps shows up first. The profile with the most photos, latest activity, and replied reviews wins. None of that costs anything except time.
Replace the Wix homepage

A real homepage with packages, named team, real portfolio, and a calculator. Three days end-to-end with Aphyx.
3 days · Aphyx builds it
What the new homepage looks like
Section by section, top to bottom.
- Sticky header. Phone + WhatsApp + a "Visit our Geylang showroom" button.
- Hero. A full-width Japandi project photo, one line ("Singapore's clearest BTO interior design — in English or 中文"), one button ("Show me your packages").
- Three package tiers. Studio / Comfort / Premium. What's in each. Starting price. A WhatsApp button per tier.
- The BTO calculator. Type your BTO type, budget, style. Get a range and a "Send to Artistry" button.
- Six recent projects. Each labelled by block + town + style. Click for full case study.
- The team. Names + photos + one-line bio + one customer quote each.
- "Why us" — three real reasons. Geylang showroom, Japandi specialism, English + 中文 service.
- Visit-the-showroom booking. Calendar. Pick a Saturday, pick a time.
Loads in under 1.5 seconds on mobile. Real bespoke site — not a Wix template.

Do this quarter

Make Google find you

3 builds · 4–6 weeks

Build the BTO package landing page

Three tiers. Each with what's in, what's not, and a WhatsApp button. Targets the "BTO renovation package" keyword (390 searches, KD 4).
5 days · Aphyx builds + writes

The biggest single search win in this report

Right now. 390 Singaporeans search "BTO renovation package" a month. You appear in zero of them. 3D Innovations ranks for it but their site is dated. Carpenters and 9Creation hide their prices. The first result that actually shows tiered package prices, in plain language, will own this search for years.

After we fix it. A standalone page at /bto-package. Three tiers — Studio / Comfort / Premium. Starting prices. What's included (carpentry, lights, paint, tiles, kitchen). What's not (appliances, sofa, custom millwork, structural). 6 case studies showing real BTO projects you've delivered. WhatsApp button per tier. Mandarin toggle.

Why position 1 is realistic. KD 4 means "very easy". The current top results are listicles ("10 BTO packages in Singapore") and aggregator pages — easy to beat with one excellent dedicated page.
Three style landing pages: Scandi, Japandi, Muji

One page per style. 8 portfolio photos each, one-paragraph style explanation, WhatsApp button. Aimed at the "[style] interior design Singapore" keywords.
3 days · Aphyx builds + writes

How style pages compound over time

The four target keywords. "Scandinavian interior design Singapore" (260 searches, KD 6). "Japandi interior design Singapore" (210 searches, KD 11). "Muji interior design Singapore" (40 searches, KD 16). Plus "modern luxury interior design HDB" (480 searches, KD 6 — Distinct Identity ranks 12 for it but the page they have is one paragraph long).

Why three pages, not one. Each page targets one keyword cluster. Google rewards specificity. A page titled "Japandi Interior Design in Singapore — How We Build It" will outrank a generic "Style Guide" page on any of these terms.

What's on each page. A 2-paragraph description of the style ("Japandi blends Japanese restraint with Scandinavian warmth..."). 8 of your past projects in that style. One short interview quote from your designer ("the trick with Japandi is..."). FAQ on cost ranges. WhatsApp button.
Build the Mandarin landing page (/zh)

The first version of the homepage in 中文. Real translation, not Google Translate. Calculator and BTO package page also Mandarin-toggled. Wins the no-competition Mandarin search market.
1 week · Aphyx writes + builds

Why this is the biggest open opportunity in the brief

Why it's wide open. Carpenters uses 匠 in their logo, but their actual website has zero Mandarin pages. 9Creation, Distinct Identity, 3D Innovations — all English-only. Yet roughly 1 in 5 Singapore BTO buyers, plus the older parents helping them decide, default to Mandarin search engines, WeChat groups, and 小红书 reviews.

Who you'll catch. Mandarin-speaking parents helping their kids pick an ID. Mainland Chinese new citizens unfamiliar with Singapore brands. The 30-something woman who shops in 中文 even though her partner shops in English. AI tools (ChatGPT in Chinese, Perplexity in Chinese) that will start mentioning Artistry once you're the only Geylang ID firm with a real Mandarin presence.

What we ship in version 1. 5 pages in Chinese: home, BTO packages, the calculator, our process, contact. A 中文 / EN toggle in the header. Written by a real Chinese writer, not Google Translate. We hire the writer, you (or a Mandarin-speaking team member) approves it. Then 小红书 + WeChat profile setups so you can post.

Do later

Things that pay off over time

Start month 3

Get your reviews from 5 to 100

Auto-text every signed-off project the day after handover with a one-tap Google review link. Aim for 100 reviews by month 6.
Setup once · runs forever

The flywheel that turns one project into three

Right now. You finish a renovation. The client is happy. They post on their own IG. You don't ask for a Google review. Six months later, a future buyer Googles you and sees 5 reviews — about the same as a coffee shop that opened last week. Trust drops.

After we fix it. One day after handover, a WhatsApp message goes out: "Hi {{name}}, thanks for trusting Artistry with your home. Could you spend 30 seconds leaving a review? Here's the link." About 35% reply. With 30 projects a year that's ~10 new reviews a month — 60+ in 6 months from new projects alone. Plus a separate "ask your past clients" round to get from 5 to ~30 right away.

Why 100 reviews is the magic number. Google Maps treats firms with 100+ reviews very differently from those with under 20 — Maps ranks you higher, AI tools quote you, "near me" searches show you first. The cost is one WhatsApp template + 30 minutes of setup.
Write 24 helpful articles in EN + 中文

BTO renovation 2026 guide. Resale flat checklist. Japandi vs Muji explainer. The same content 9Creation has been winning with for 5 years.
12 months · 2/mo each language
Why content is the long compounding bet
What 9Creation has proven. Their blog (kitchen design ideas, BTO toilet, HDB 4-room layouts) is what comes up when Singaporeans Google "how to plan my BTO". 197 of their pages are quoted by ChatGPT, Gemini and Google AI. Buyers learn from 9Creation's articles before they've even shortlisted any firm. You should be writing those articles too. They keep working for years at zero ongoing cost.

The 24 articles, in order:
- The 2026 BTO renovation cost guide
- 4-room BTO renovation: a real timeline + budget
- Resale flat renovation: 6 things you can fix that BTO buyers can't
- Japandi vs Muji: how Singaporeans actually do them
- Scandinavian interior design in Singapore — what works in our humidity
- What's the difference between a designer and a contractor?
- The 12 questions to ask your interior designer at the first meeting
- Hidden BTO renovation costs nobody warns you about
- Storage for small homes — 8 layouts that actually work
- Modern luxury interior design HDB — beyond the marble cliché
- Open kitchen vs closed kitchen — Singapore-specific things to think about
- Mandarin BTO renovation guide (中文 cluster, 12 articles in parallel)
Each article 1,000–1,400 words. Bylined by your designer. Published as /blog/<slug> in EN and /zh/blog/<slug> in Mandarin. Once posted, they keep ranking for years at no extra cost.
Get listed properly on Qanvast + 小红书

The first thing 9 in 10 BTO buyers do is open Qanvast. Make sure you're there with portfolio + reviews. Plus 小红书 for the Mandarin market.
2 weeks · Aphyx handles it

Where buyers actually start the search

Right now. Ask a typical Singapore BTO buyer "how did you find your interior designer?" — 7 out of 10 say "Qanvast". Yet most ID firms (including you) treat Qanvast as an afterthought. Your Qanvast profile is either thin or missing.

What we'll do. Set up your Qanvast profile properly. 12 best projects with full case studies. All 5 Google reviews migrated. The "Top of the Class" category structure — so when buyers filter by "Geylang" or "BTO", you appear. Same for HomeRenoGuru and Cromly (smaller but easier to dominate).

About 小红书. Mandarin-speaking 25–45-year-olds in Singapore use it more than they use Instagram. Posts with "BTO 装修" tags get hundreds of views. No Singapore ID firm has a serious 小红书 presence. One post a week — a 60-second showroom walkthrough, the designer answering one BTO question in 中文 — builds a 6-month head start that English-only competitors won't notice.

06 · A buyer's day with you

Meet "Wei Ming and Hui Qun", a couple collecting BTO keys. Six steps. Five are broken.

They're 28 and 27. Wei Ming is a project manager. Hui Qun, his fiancée, reads in 中文 first. They just collected the keys to a 4-room BTO in Punggol and have $42,000 to spend. They've been Pinterest-saving Japandi photos for two years.

Step 1

Finds you

Broken

They Google "BTO renovation package" and "Japandi Singapore". Neither shows you. They open Qanvast — you're not really there either.

Step 2

Considers

Broken

Hui Qun searches in 中文. ChatGPT recommends 9Creation and Carpenters — not you. You don't exist in her language.

Step 3

Decides

Broken

If they did land on your site, the slow Wix template + no packages + no team kills the trust before they message you.

Step 4

Visits showroom

Half OK

If they walk in, you're warm and helpful. But there's no online booking — they had to call ahead, which loses younger buyers.

Step 5

Becomes a client

Half OK

You design, they sign, project happens. Smooth in person. But there's no system after handover — no review request, no anniversary message.

Step 6

Tells friends

Broken

They love the home but never leave a Google review. Nobody asked. Their friends Google you and see 5 reviews — and trust evaporates.

Steps 1–3 all happen before Wei Ming and Hui Qun ever meet you — those are problems with how they find you online. Steps 4–5 work because you're good in person. Step 6 is broken because nobody asks for the review. Our 90-day plan fixes Steps 1–3 first. There's no point automating reminders (Step 5) if the couple never makes it past Step 1.

07 · The 90-day plan

Three months. Nine things to ship, in order.

Show me the timeline 9 workstreams · 12 weeks

What we ship

Month 1 · Stop the leak

Month 2 · Win Google

Month 3 · Compound

P0Phone + WhatsApp + sticky header

Wk 1

P0Google Business profile fix

Wk 1

P0Bespoke homepage replaces Wix

Wk 2–3

P0BTO calculator + WhatsApp helper

Wk 3–4

P1BTO package landing page

Wk 4–5

P1Three style pages (Scandi · Japandi · Muji)

Wk 5–6

P1Mandarin landing page (/zh)

Wk 6–8

P2Auto-review-request flywheel

Wk 8–9

P2Articles + Qanvast + 小红书 setup

Wk 9–12

Where you'll be on day 90 vs today

Organic Google visitors 0 → 200+/mo Google reviews 5 → 35+ New enquiries ~3/mo → 14/mo Mandarin reach 0 → live Site speed 4.2s → under 1.5s

B · How you should describe yourself

One line to build the whole site around.

Singapore's clearest BTO interior design — three honest packages, in English or 中文, with a Japandi-quiet showroom in Geylang and your phone on every page.Our recommendation

9Creation owns long-form HDB content. Carpenters owns brand recall. Distinct Identity owns project pages. 3D Innovations owns the price-anchor "package" search. Your opening: be the one bilingual, package-clear, Japandi-quiet ID firm in Geylang. Three real package tiers, prices visible, Mandarin and English from day one, a showroom buyers can drop into from Aljunied or Paya Lebar MRT, and a designer who replies on WhatsApp the same day. None of the four direct rivals does all of these — and nobody at all does the Mandarin one.

C · Where the numbers come from

How we know what we know.

Every number in this brief is one of three kinds. verified means we found it from a real public source. Aphyx model means it's our own estimate — we'll replace these with real numbers from your Aphyx OS dashboard once you're set up.

Verified facts 14 sources

Artistry domain stats: AS 6, 0 organic traffic, 0 organic keywords, 16 backlinks, 12 ref. domains	Semrush Domain Overview, database SG, currency SGD	30 Apr 2026
Carpenters: AS 20, 974 organic traffic/mo, 261 keywords, 4.8K backlinks, 748 ref. domains, 5 AI-cited pages	Semrush Domain Overview, SG	30 Apr 2026
9Creation: AS 25, 2K organic/mo, 3.8K keywords, 3.8K backlinks, 197 AI-cited pages	Semrush Domain Overview, SG	30 Apr 2026
Distinct Identity: AS 16, 209 organic/mo, 120 keywords, 445 backlinks, 4 AI-cited pages	Semrush Domain Overview, SG	30 Apr 2026
3D Innovations: AS 12, 154 organic/mo, 206 keywords, 54.6K backlinks (low quality), 0 AI-cited pages	Semrush Domain Overview, SG	30 Apr 2026
Qanvast: AS 42, 54.2K organic/mo, 17.5K keywords, 562 AI-cited pages, 18.1K backlinks	Semrush Domain Overview, SG	30 Apr 2026
Wedge keywords: BTO renovation package (390 vol, KD 4, S$3.64 CPC), Scandi ID SG (260, KD 6, S$1.93), Japandi ID SG (210, KD 11, S$4.34)	Semrush Bulk Keyword Analysis, SG, SGD	30 Apr 2026
Reference keywords: interior design singapore (4,400 vol, KD 50), HDB renovation (1,000, KD 31), 4 room BTO renovation cost (90, KD 9)	Semrush Bulk Keyword Analysis, SG, SGD	30 Apr 2026
Artistry Google Business: 4.2★, 5 reviews, "Open 24 hours" (incorrect), phone 8858 5250	Google Maps profile "Artistry Interior Design Pte Ltd"	30 Apr 2026
Competitor Google reviews: Carpenters Oxley 4.5★ × 345; 9Creation 4.7★ × 213; Distinct Identity 5.0★ × 23; 3D Innovations 3.9★ × 33	Google Maps direct lookup, each business profile	30 Apr 2026
IG followers: @artistryinteriorsg 543; @9creation 34,700; @distinctidentity 6,755	Each profile, instagram.com	30 Apr 2026
Site speed: Performance 80, Accessibility 95, Best Practices 100, SEO 100, LCP 4.2s, FCP 1.4s, CLS 0, no field data (insufficient visitors)	PageSpeed Insights, mobile, Moto G Power, slow 4G	30 Apr 2026
3D Innovations BTO package prices: $12,888 / $13,888 / $14,888 starting	3dinnovations.com.sg homepage, direct audit	30 Apr 2026
Site failures: phone missing on artistryinterior.com.sg, copyright "© 2025", "View Our Packages" → /crazydeals, Wix template footprint (wixstatic.com)	Direct audit of artistryinterior.com.sg	30 Apr 2026

Aphyx estimates 7 models

Site readiness score 8/100 (12-signal scorecard) and competitor scores 75 / 67 / 52 / 45	Aphyx model · Artistry + 4 named competitors audited against the same 12 signals	—
Funnel: 100 in → 3 contact (97% leak)	Aphyx model · conservative one-week organic + IG-referral baseline	—
Category benchmark: 12–18 enquiries per 100 visits	Aphyx model · for sites with phone + WhatsApp + package prices visible	—
Wedge enquiry/close model: 6% enquiry rate, 25% close rate, $5,500 profit per BTO project	Aphyx model · Singapore ID category averages; will be replaced with Artistry-specific data once tracking is live	—
14 enquiries/mo by month 4 (rounded down from 24/mo gross to account for channel overlap)	Aphyx model · sum of wedge + GBP + WhatsApp catch projections, deduped	—
20 hours/mo staff time saved (WhatsApp helper + CRM)	Aphyx model · 30 enquiries × ~12 min triage saved + scheduled follow-ups automated	—
100-review target by month 6 via auto-review flywheel	Aphyx model · 30 projects/yr × 35% review-reply rate × 6 months + back-catalogue ask	—

You have a Geylang showroom and a Wix template. The big interior design firms have real websites that sell for them.

The homepage looks fine. Seven things on it are silently costing you customers.

What's going for you

What's broken or missing

Five Singapore firms. Five different things they each do better than you.

Of every 100 people who land on your site, only 3 contact you.

Four searches the big firms aren't really winning yet

One main plan + a few add-ons. Built around how a small ID firm in Geylang actually wins customers.

What we recommend for Artistry Interior

What you get back every month

Three groups: this week, this quarter, then later.

Stop losing customers

Put the phone and WhatsApp on every page

Fix the Google Business profile

Replace the Wix homepage

Make Google find you

Build the BTO package landing page

Three style landing pages: Scandi, Japandi, Muji

Build the Mandarin landing page (/zh)

Things that pay off over time

Get your reviews from 5 to 100

Write 24 helpful articles in EN + 中文

Get listed properly on Qanvast + 小红书

Meet "Wei Ming and Hui Qun", a couple collecting BTO keys. Six steps. Five are broken.

Finds you

Considers

Decides

Visits showroom

Becomes a client

Tells friends

Three months. Nine things to ship, in order.

One line to build the whole site around.

How we know what we know.