AphyxChoice Optical 超視 · Brief 26
Aphyx Brief Issue 26 May 2026
0
of every 4,340 monthly Singapore eyewear searches reach Choice Optical, because no website exists for them to land on.
Prepared for Choice Optical 超視 Audited 7 May 2026 Updated 19 May 2026 Outlets 682 Hougang Ave 4 + 293 Yishun St 22
How Singapore opticals stack up onlineScore out of 100
Twenty-nine years of trust. Zero ways for the next-generation buyer to find you.
01
Owndays31 SG outlets · 46,767 monthly visits · online ordering
84out of 100
02
Spectacle Hut30+ outlets · 13,136 monthly visits · multi-brand
68out of 100
03
Eyesight.sg3 outlets · 999 ranked keywords · myopia content engine
52out of 100
04
One Optique4 heartland outlets · prices visible from $19.90 · 10 years
44out of 100
05
OJO OptometrySingle shop · 284 ranked keywords · myopia-led
32out of 100
06
Choice Optical 超視2 outlets since 1997 · 4.9-star reputation · @yahoo.com.sg
2out of 100
How we scored. Tap to expand
12 plain checks any buyer of glasses today expects: a working website, phone visible, an online way to book an eye test, a frame catalogue, lens prices, an outlets list, a claimed Google Business profile with reviews, social presence, page-1 ranking on any optical keyword, presence in ChatGPT or Perplexity answers, dedicated kids myopia content, and a business email at your own domain. Choice scores 2 (Google Business listed, phone reachable). Five competitors score 32 to 84. Aphyx model
The skim

Three minutes. No reading.

Findings

No website

choiceoptical.com.sg is unregistered.

SGNIC WHOIS
@yahoo.com.sg

Your business email, on every directory listing.

TBR profile
0 of 4,340

Monthly Singapore eyewear searches that reach you.

Semrush · SG
0 advertisers

Bidding for “optical shop hougang” on Google. Your shop is on the road.

Semrush · SG

Scoreboard

84
Owndays
68
Spectacle Hut
52
Eyesight.sg
44
One Optique
32
OJO Optometry
2
Choice Optical

Where Singapore buyers are searching

4,340
Singaporeans Google for spectacles or eye tests every month. None reach Choice Optical, because no Choice Optical site exists.
Free eye test singapore
210 / month
you don't appear
Optical shop hougang your own block
30 / month
you don't appear
Optical shop yishun your second outlet
20 / month
you don't appear
Myopia control singapore highest-CPC wedge
20 / month
you don't appear
All four uncontested. No Singapore optical owns these phrases. Two of them are your own catchment. Semrush · SG · May 2026

What changes in 90 days

0
strangers find you on Google a month
→
~12
new walk-ins a month from search wedges model
~110 hrs
a month answering after-hours WhatsApp by hand
→
~1 hr
a day — AI handles the routine ones model
0
lapsed customers brought back per year
→
~140
recall reminders that turn into return visits model
No
ChatGPT mentions for “optical shop hougang” or “kids myopia hougang”
→
Yes
ChatGPT and Perplexity name Choice Optical 超視 model

Math, sources, and assumptions in the full brief.

Full brief. The four wedges, the nine fixes, the 90-day plan.
Read it
Aphyx Brief 26 · Choice Optical 超視 · May 2026
Prepared by Aphyx · aphyx.live

This is the at-a-glance summary. Numbers tagged "verified" are from public sources or third-party tools. Numbers tagged "Aphyx model" are directional estimates — assumptions and math are in the full brief. Aphyx makes no guarantee of business outcome. Search-volume and SERP data are point-in-time snapshots from Semrush on 7 May 2026.