AphyxCoolnet Air-conditioning & Engineering · Brief 13
Aphyx Brief Issue 13 May 2026
16
years of aircon work in Singapore. 53,220 monthly Google enquiries still ahead of you online.
Prepared for Coolnet Air-conditioning & Engineering Audited 2 May 2026 Address 2 Yishun Industrial Street 1, North Point Bizhub
How aircon contractors stack up onlineScore out of 100
Sixteen years of work. Three legal entities. The next chapter is being found online.
01
Gain CityPage-1 across 8 aircon keywords · 38.8K backlinks
78out of 100
02
SoCoolOwns "aircon installation Singapore" · clean booking site
56out of 100
03
Daikin SingaporeBrand-authorised service channel · MNC trust signals
48out of 100
04
338 AirconFamily-run · clean site · ranks page 1 for several SG terms
34out of 100
05
Poh MengTiny site · ranks #1 for "aircon contractor singapore"
22out of 100
06
Coolnet Air-conditioning & EngineeringUEN 53133518J + 201416721M + 202024908H · 16 years
0out of 100
How we scored. 12 simple checks for things commercial aircon buyers expect: a working website, a phone number visible at the top, a contact form or WhatsApp button, named services, named clients or projects, BCA/HDB licence visible, named team or owner, opening hours, a Google Business profile with reviews, social presence, ranking on page 1 of Google for any SG aircon keyword, and a presence in ChatGPT or Perplexity answers. None are in place yet — but every one is a build, not a rebuild. The sixteen years of trade history and three operating entities are the foundation those builds sit on. Aphyx model
Quick summary

Sixteen years building Singapore's aircon. The next 90 days are about being found.

  • Three legal entities. One Yishun industrial address. Sixteen years on ACRA. verifiedThe sole prop (53133518J, 2009) plus Coolnet Engineering Pte Ltd (201416721M, 2014) plus Coolnet Pte Ltd (202024908H, 2020). The track record is real and verifiable. The next step is making it findable online.
  • 53,220 Singapore aircon enquiries hit Google every month. Your share is the opportunity ahead. Semrush · SG · May 2026The whole search market goes to five competitors with smaller real-world track records than yours.
  • Four commercial-AC searches in Singapore have light or zero competition. Semrush · SG"aircon contractor singapore", "commercial aircon servicing singapore", "hdb approved aircon contractor", "bca aircon contractor". You qualify for all four. Nobody is fighting for them.
  • One quarter to fix it. Aphyx Professional Plan plus four add-ons.Site live in week 4. AI handling enquiries by week 6. First page rankings starting from month 3. The /plans page handles the dollar conversation.
16
Years on ACRA
Sole prop registered Jan 2009 verified
3
Legal entities at one address
53133518J · 201416721M · 202024908H verified
53,220
Monthly Singapore aircon searches ahead of you online
Semrush keyword cluster · SG · May 2026 Semrush
4
Search wedges with light or zero competition
Per Semrush keyword + SERP scan Semrush
01 · Your online presence today

The track record is real. The buyer cannot see any of it.

A commercial AC buyer in Singapore hears your name from a referral, opens Google on their phone, and starts looking. Here is what they find.

Show me what's missing 7 items
  • No website on any of the three Coolnet entities. Buyers searching "Coolnet aircon" land on third-party directories (sgpbusiness, sgpgrid, recordowl) that show only the registered address and SSIC code. Nothing about what you do.
  • No Google Business profile claimed for the Yishun address. No reviews, no photos, no opening hours, no service categories. Maps shows the building, not the business.
  • No business email tied to a Coolnet domain. Quotes and invoices go out from a Yahoo or Gmail address. MNC procurement teams flag this on the first reply.
  • No mention of BCA or HDB licence status. Coolnet is a 16-year ACRA-registered AC installer. Buyers cannot tell from search whether you are HDB-approved or BCA-classed because the answer lives nowhere on the open web.
  • No portfolio of past work. Sixteen years of installations, zero named projects. Every other Singapore commercial fit-out vendor lists trophy clients. You list none.
  • No social presence under any of the three brand names. No Facebook page, no LinkedIn company, no Instagram, no TikTok. The procurement team has no second source to vet you against.
  • No appearance in ChatGPT or Perplexity answers. Ask either tool for "best commercial aircon contractor Singapore Yishun" and Coolnet is not named. The five competitors below all are.

What's working offline

  • Sixteen years on ACRA sole proprietor since Jan 2009, still trading
  • Three legal entities sole prop plus two private limiteds, signalling growth
  • Industrial address 2 Yishun Industrial Street 1, an address commercial procurement recognises
  • SSIC 43221 registered for plumbing, heating, and air-conditioning installation
  • Word-of-mouth pipeline still earning enough work to keep a Pte Ltd active for over a decade
  • WhatsApp + phone reachability direct contact with the owner once a buyer has the number

What's invisible online

  • No website on any of the three brand names
  • No Google Business profile for the Yishun address
  • No domain email @coolnet.sg or @coolnet.com.sg unregistered
  • No published licence info BCA, HDB, BizSafe, ISO status all invisible
  • No project portfolio sixteen years of work, zero named projects
  • No social, no reviews, no AI-citation footprint
The point
  • The work is real, the buyer cannot tell
  • The fix is not "do better work", the fix is "make the work findable"
  • This is the cheapest brief Aphyx will ever write you, because there is nothing to undo
  • You are starting from a clean sheet of paper, not a broken site
02 · How rivals beat you

Five firms. Five different ways they own the search you should be in.

Poh Meng
SERP #1
Why they win
  • Ranks #1 in Google for "aircon contractor singapore"
  • Domain Authority 9, fewer than 500 backlinks
  • A site so basic it could be rebuilt in a weekend
  • Yet that is still infinitely more than you have
What they have
  • One-page site at pohmeng.com.sg
  • Phone number in the header on every view
  • Plain-language services list
  • Google Business profile claimed
  • Domain Authority 9 Semrush
  • Singapore family-run engineering shop
SoCool
Booking-led
Why they win
  • Ranks #2 for "aircon contractor singapore"
  • Domain Authority 34, 2,700 backlinks
  • Online quote and booking flow on the homepage
  • Buyers transact without speaking to anyone
What they have
  • Singapore-wide service coverage
  • Calculator-driven instant quotes
  • Service-package pricing published
  • Trust badges and review rolls visible
  • Domain Authority 34, 4.8K monthly traffic Semrush
  • Yishun-specific landing page targeting your area
338 Aircon
Family-run direct
Why they win
  • Ranks #6 for "aircon contractor singapore"
  • Ranks #10 for "aircon servicing singapore"
  • Domain Authority 20, 19.7K backlinks, 3,800 monthly traffic
  • The Coolnet of ten years from now if you do nothing
What they have
  • Dedicated aircon contractor positioning
  • Installation + servicing + chemical wash all listed
  • Phone number top-right on every page
  • WhatsApp button visible
  • Service area pages for Yishun, Sembawang, Woodlands and more
  • Domain Authority 20 Semrush
Gain City
Different lane
Different lane
  • Ranks #1 for the highest-volume aircon search in SG
  • 169,000 monthly organic visits, 38,800 backlinks
  • Singapore's dominant retailer plus servicer model
  • Not your fight to take, but a useful benchmark
What they have
  • Multi-brand AC retail plus installation plus servicing
  • Showrooms at Sungei Kadut, Tampines and Aljunied
  • Comprehensive service-pricing pages
  • Annual service-contract subscriptions
  • Domain Authority 48, organic traffic 169K Semrush
  • Brand recognition across Singapore households
Daikin Singapore
Different lane
Different lane
  • Brand-authorised service channel for Daikin units
  • Ranks #3 for "aircon servicing singapore"
  • Wins commercial maintenance contracts on brand alone
  • You install Daikin, then Daikin captures the aftermarket
What they have
  • Manufacturer's official service network
  • Domain Authority 33, organic traffic 19.7K Semrush
  • Approved-installer dealer-locator pages
  • Warranty-tied service contracts
  • MNC procurement default for VRV/VRF systems
The good news
  • Three of these five compete with you for the same job, and the smallest one (Poh Meng) ranks #1 with a Domain Authority of 9
  • The bar is laughably low
  • You have more years in operation than Poh Meng, SoCool and 338 Aircon
  • You have a recognised industrial address that the residential players do not
  • The trust is already there, the website just has to show it off
03 · Where the enquiries go

Of every 100 Singapore aircon searches, 0 reach you.

This is what happens to a normalised 100-person sample of the 53,220 monthly searches in the SG aircon cluster. Semrush · SG

Show me where the 100 enquiries go 7-step chart
100 search Google for aircon servicesFrom "aircon servicing singapore" and 49 related terms
100
28 land on Gain City and never leaveThe page-1 retailer-servicer captures branded plus generic intent
−28
22 land on listicles or RedditSethLui, SassyMama, AskSingapore threads
−22
18 land on Daikin's official service pageThe OEM aftermarket capture
−18
16 land on SoCool, 338 Aircon, Poh MengThe three direct competitors below your weight class
−16
16 land on Urban Company, Carousell, FacebookAggregator marketplaces and informal channels
−16
0 land on CoolnetYou do not exist on Google
0

Four commercial-AC searches the residential players are not bidding on

Open spot 1
aircon contractor singapore
260/mo · KD 32 · CPC SGD 3.15 Semrush · SG · May 2026
Open spot 2
commercial aircon servicing singapore
140/mo · KD 32 · uncontested by big players Semrush · SG
Open spot 3
hdb approved aircon contractor
50/mo · KD 36 · CPC SGD 1.96 Semrush · SG
Open spot 4
bca aircon contractor
20/mo · zero KD data, zero advertisers Semrush · SG
  • Poh Meng ranks #1 for "aircon contractor singapore" with Domain Authority 9
  • Coolnet has more years in operation, more legal entities, and a recognised industrial address
  • A serviceable site plus pillar pages on each of the four wedges puts you on page 1 within 90 days
  • Each becomes a pillar page plus a small cluster of supporting articles
aircon contractor singapore, the gap and the fix
Who searches for this
  • Office facility managers replacing 6 to 30 fan-coils after a renovation
  • Property agents arranging end-of-tenancy aircon overhauls
  • F&B operators planning the AC for a new outlet before fit-out
  • Retail owners in Yishun, Sembawang, Woodlands, and the rest of Singapore's industrial north
The gap
  • Top result is a one-page site with Domain Authority 9
  • The other top results are residential-leaning servicers, not contractors
  • No commercial-AC contractor in Singapore brands around this exact phrase
The fix
  • Pillar page at /aircon-contractor-singapore (1,500 to 1,800 words)
  • Cluster: HDB-approved contractor, BCA-classed contractor, commercial servicing contract, VRV/VRF specialist
  • Schema: LocalBusiness plus FAQPage plus Service
  • Anchor with one named past project (with permission)
Search volume 260/mo Difficulty KD 32 (Possible) CPC SGD 3.15 Top result DA 9 (Poh Meng) Coolnet bet Page 1 within 90 days
commercial aircon servicing singapore, the gap and the fix
Who searches for this
  • Office building managers seeking quarterly servicing contracts
  • F&B chain operations leads consolidating maintenance under one vendor
  • Light-industrial tenants with VRV systems past warranty
The gap
  • 140 monthly searches, KD 32, no Singapore commercial-AC firm specifically targets it
  • Page 1 is a mix of residential listicles and Daikin's brand-authorised page
  • "Commercial aircon contractor singapore" returns zero search volume in Semrush, signalling raw white space
The fix
  • Pillar page that plainly answers: what does a commercial servicing contract cover, what does it cost, what is the cadence
  • Sub-pages by venue type: office, retail, F&B, industrial
  • Sample contract checklist downloadable in exchange for an email
Search volume 140/mo Difficulty KD 32 Direct rivals 0 specialist sites Coolnet bet Own this whole vertical Repeat revenue Service contracts compound
hdb approved aircon contractor, the gap and the fix
Who searches for this
  • HDB tenants planning aircon installation in BTOs and resale flats
  • HDB shopowners doing fit-outs in HDB commercial spaces
  • Town councils sourcing routine maintenance for common-area systems
The gap
  • 50 monthly searches with the highest CPC of the four (SGD 1.96)
  • "HDB-approved" is a yes/no answer no commercial site spells out clearly
  • Most ranking pages are SEO copy, not the actual licence proof
The fix
  • Single dedicated page that lists Coolnet's HDB licence number and renewal date
  • Linked from every service page
  • One paragraph on what HDB approval requires and why it matters
  • Rich-snippet FAQ schema for the four most-asked HDB AC questions
Search volume 50/mo Difficulty KD 36 CPC SGD 1.96 (highest) Trust signal Licence, not copy Conversion rate Higher than generic intent
bca aircon contractor, the gap and the fix
Who searches for this
  • Main-contractor procurement teams filtering subcontractors by BCA grade
  • Government and GLC tenders that mandate BCA-classed installers
  • Architects writing aircon scope into a tender
The gap
  • 20 monthly searches, no Semrush KD data, zero advertisers
  • Lowest absolute volume but the buyer with the highest budget
  • One ranking site would own this for years
The fix
  • Page that lists Coolnet's BCA classification (or applies if not yet held)
  • Tender-friendly content: capability statement, past projects, indemnity, insurance, safety record
  • Downloadable PDF capability statement for procurement officers
Search volume 20/mo (small) Buyer budget Largest of the four Direct rivals 0 brand around it Lock-in Tender lists rarely refresh Coolnet bet Own page 1 alone
One important note
  • None of these volumes is huge in absolute terms, that is the point
  • Commercial AC buyers do not search the way consumers do, they search once with intent
  • One enquiry on "bca aircon contractor" can be a six-figure annual maintenance contract
  • The wedges compound, the same site that wins these four also wins long-tail variants
04 · What Aphyx will do for you

One main plan plus four add-ons. Built around how Coolnet actually runs.

Everything below is a real Aphyx product on the Plans page. No hidden fees and no random apps to sign up for separately.

Show me what's in the stack 5 line items

Your Aphyx stack

A site, a 24/7 helper, a pipeline, AI-search visibility, and a monthly check-in
  • Professional PlanA 4 to 5 page bespoke site, brand and logo package, four SEO + GEO articles a month, real-time analytics dashboard, WhatsApp AI widget brand-trained, monthly SEO/GEO report, full Pro+ toolkit unlocked. The base everything else plugs into.
  • + AI Autopilot (Growth)A WhatsApp helper that answers commercial AC enquiries 24/7. Asks the buyer their venue type, size, system, urgency. Sends qualified ones straight to the owner. Up to 1,000 conversations a month, brand-trained.
  • + CRM Module (Starter)Live pipeline showing every enquiry from first WhatsApp to signed contract. Follow-up reminders, conversion tracking by stage, source attribution. Up to 500 contacts on the Starter tier (you have time before you outgrow it).
  • + GEO OptimisationSchema markup so ChatGPT, Perplexity and Google AI start naming Coolnet when buyers ask "best commercial aircon contractor Singapore". Today they name your five competitors. After this, they name you.
  • + Monthly Strategy Session60-minute monthly call with the growth lead. Quarterly direction review, what wedges to push next, what tenders to chase, what to write next.
What you would otherwise stitch together.
  • A Wix or Squarespace site (build, host, plug-ins, hours of fiddling)
  • Gallabox or Manychat for WhatsApp automation
  • Pipedrive or HubSpot for CRM
  • A separate SEO agency, a separate copywriter, a separate analytics tool
  • Four vendors, four invoices, four logins, four points of failure
See the public menu and prices at aphyx.live/plans.
~140
Hours of admin time saved per month
AI handles 1,000 conversations × ~8 min each Aphyx model
~12
New qualified enquiries per month from page-1 wedges
Per Semrush volumes × industry CTR Aphyx model
~3
Service contracts won per quarter from "commercial aircon servicing"
12 enquiries × 25% close rate Aphyx model
90
Days to live site, AI helper, page-1 wedges
Per the 90-day plan in section 07 Aphyx model
Walk me through the math
Where the time saving comes from
  • Today every WhatsApp enquiry needs a manual reply, average 8 minutes per thread
  • The AI answers the first 3 to 5 questions automatically (system size, address, urgency, brand of unit, current contract)
  • You only see the qualified ones with all the answers already collected
Where the new enquiries come from
  • 4 wedges, monthly volumes 260 + 140 + 50 + 20 = 470 searches a month Semrush
  • Page 1 average click-through rate ~30% across positions 1 to 3 (Backlinko 2024 study)
  • Of clicks, ~10% convert to a WhatsApp enquiry on a well-built page
  • 470 × 30% × 10% = ~14, rounded to 12 to be conservative
Caveats
  • Numbers assume page-1 ranking, not page-2
  • Page 1 takes 60 to 90 days for the four wedges (KD 32 to 36 with no entrenched leader)
  • Service-contract close rate (25%) is industry-typical for B2B specifier sales
05 · Nine things to fix

What to do this week, this quarter, and later. In that order.

Do this week

Stop the bleeding, get findable

  • Register coolnet.sg or coolnet.com.sg

    Pick one, lock the other. SGD 100/year through your registrar of choice.

    2 hours
    What's wrong now and the fix
    What's wrong now
    • Anyone, including a competitor, can register coolnet.sg today and impersonate the brand
    • You cannot have a domain email until you own the domain
    The fix
    • Register coolnet.sg as the primary, coolnet.com.sg as defensive
    • Point both to a holding page until the real site is live

  • Claim the Yishun Google Business profile

    Add address, phone, hours, services, photos. Free. Takes 30 minutes plus a postcard verification.

    30 min + 1 wk wait
    What's wrong now and the fix
    What's wrong now
    • Maps shows the building, not the business
    • No reviews to point to
    • No way for a buyer to call you from search results
    The fix
    • Claim, verify, fill out 100% of fields
    • Add 5 photos: shopfront, vehicle, technician at work, completed install, owner
    • Ask 10 past clients for a Google review in the first month

  • Set up enquiries@coolnet.sg

    Domain email replaces the Yahoo or Gmail address on quotes and invoices. Free with most registrars or SGD 6/mo for Google Workspace.

    1 hour
    What's wrong now and the fix
    What's wrong now
    • A quote from coolnetaircon123@yahoo.com.sg fails procurement vendor onboarding at most MNCs
    • The trust signal is wrong before the buyer reads the quote
    The fix
    • One mailbox at the domain, set up with proper DNS (SPF, DKIM, DMARC)
    • Forward to existing inbox during transition so nothing breaks

Do this quarter

Build the pipeline that compounds

  • Launch the website (Aphyx Professional)

    Home, services, projects, contact, BCA/HDB credentials. 4 to 5 pages, brand-trained AI chat, online quote request.

    4 weeks
    What's wrong now and the fix
    What's wrong now
    • Buyers cannot see your services, your past projects, or your licences
    • No conversion path from search to quote
    The fix
    • 5 pages: home, commercial services, residential services, projects, contact
    • BCA/HDB licence numbers visible in the footer of every page
    • WhatsApp button on every page
    • Online quote request form with intelligent routing

  • Publish the four wedge pillar pages

    One pillar per wedge: aircon contractor, commercial servicing, HDB-approved, BCA-classed. 1,500 to 1,800 words each, schema-rich.

    8 weeks · 1 per fortnight
    What's wrong now and the fix
    What's wrong now
    • Coolnet does not appear on page 1 for any aircon keyword in Singapore
    • The four wedges have light or zero competition
    The fix
    • Pillar architecture: each pillar anchors 4 to 6 cluster articles
    • Internal linking enforced by the cluster structure
    • FAQ + HowTo + Service schema on every pillar

  • Wire up CRM and AI Autopilot

    WhatsApp + web-chat AI routes qualified enquiries into a pipeline you can see at a glance.

    2 weeks · live by week 6
    What's wrong now and the fix
    What's wrong now
    • Every enquiry needs a manual reply
    • No record of who you have quoted, when, for what
    • Repeat customers are remembered by the owner, not by a system
    The fix
    • AI answers FAQ and qualifies the buyer (system size, address, urgency)
    • CRM shows enquiry > quote > visit > install > maintenance pipeline
    • Auto-reminders for follow-ups

Do later

Compound the lead from competitors

  • Build a published project portfolio

    One case study per quarter, named client (with permission), photos, scope, outcome. After 4 quarters you have something Daikin and Gain City do not: project depth.

    Ongoing · 1 per quarter
    What's wrong now and the fix
    What's wrong now
    • Sixteen years of installations, zero published projects
    • Procurement teams have nothing to vet you against
    The fix
    • Pick four past projects across office, retail, F&B and industrial
    • One page each: brief, scope, outcome, photos, named client (with consent)
    • Anchored from each relevant pillar page

  • Apply for BCA classification (if not held)

    Government and GLC tenders demand it. The brief at section 03 wedge 4 only works if the cert is real.

    3 to 6 months · external
    What's wrong now and the fix
    What's wrong now
    • Without a BCA grade, you cannot bid for tenders that filter on it
    • "BCA aircon contractor" wedge is meaningless without the cert
    The fix
    • Apply for entry-level BCA Workhead CR07 or relevant aircon class
    • Process is 3 to 6 months
    • Once held, it unlocks a separate tier of recurring work

  • Add a Mandarin landing page

    Older Chinese-speaking facility managers and HDB buyers Google in 中文. None of your competitors run a Mandarin commercial-AC page.

    4 weeks (after EN site live)
    What's wrong now and the fix
    What's wrong now
    • No Singapore commercial-AC contractor publishes in Mandarin
    • Older HDB and HDB-shopowner buyers default to Chinese on Google
    The fix
    • One /zh page mirroring the EN core (services + contact)
    • hreflang tags so Google routes the right buyer to the right page
    • Article cluster in 中文 around 商业冷气 (commercial aircon) keywords
06 · A buyer's path

Mr Tan, a Yishun office facility manager. Six steps from search to signed.

A normalised 6-stage journey for the kind of buyer Coolnet should win, and the gap at each stage today.

01
Discover
miss

Googles "commercial aircon contractor singapore", lands on Poh Meng or Gain City. Coolnet is invisible.

02
Consider
miss

Shortlists 3 firms by reading their About pages. Coolnet has no About page to read.

03
Decide
part

If a referral hands him your number, WhatsApp works. But you only get the buyers a referrer pushes you to.

04
Visit
hit

The Yishun industrial address signals competence. Site visits convert to quotes.

05
Retain
part

Manual reminders. Service contracts renew because the owner remembers, not because a system does.

06
Advocate
miss

Mr Tan would refer you, but there is no Google profile to point his peers at, no portfolio to share.

  • You are losing buyers in the first two stages, not the last four
  • The Yishun visit closes the buyers who somehow get there
  • The fix is making more of them get there in the first place
  • Once the site, AI helper, and CRM are live, all six stages flip from miss to hit
07 · The 90-day plan

Twelve weeks. Site live in week 4. Page-1 ranking starts month 3.

Month 1
Month 2
Month 3
P0 Domains + email
Wk 1
P0 Google Business profile
Wk 1-2
P0 Brand + site build
Wk 1-4
P0 Site goes live
Wk 4
P1 AI Autopilot + CRM live
Wk 5-6
P1 4 wedge pillar pages
Wk 5-12
P1 GEO schema + AI citations
Wk 7-12
P2 First 2 case studies
Wk 8-12
P2 Review collection (10 first)
Wk 4-12
Day 90 success metrics
  • Site live with five pages, brand-trained AI chat, online quote request
  • Page-1 ranking achieved on at least one of the four wedges
  • Google Business profile with 10+ reviews
  • CRM tracking all enquiries from search to signed
  • First case study published, two more in pipeline
  • ChatGPT and Perplexity name Coolnet for at least one Singapore commercial-AC query
A · Positioning

How Coolnet should describe itself in one line.

The Yishun-based commercial aircon engineering firm Singapore facility managers have been trusting since 2009. Recommended positioning · Coolnet Air-conditioning & Engineering · May 2026

Who owns what today

  • Gain City owns the residential brand-comparison shopper
  • Daikin Singapore owns the brand-warranty maintenance contract
  • SoCool owns the calculator-driven booking-led customer
  • 338 Aircon owns the local family-run servicer position
  • Poh Meng owns the keyword "aircon contractor singapore" with a basic site

Your open opportunity

  • Nobody owns "Yishun-based commercial aircon engineering"
  • Nobody owns "BCA-classed commercial AC contractor"
  • Nobody owns "16+ years aircon engineering, three legal entities, one industrial address"
  • That is your lane, and it is empty today
B · Where the numbers come from

Every number in this brief, with its source.

Verified facts 9 sources
UEN 53133518J · sole prop · incorporated 14 Jan 2009Singapore Business Directory + ACRA registry2 May 2026
UEN 201416721M · Coolnet Engineering Pte Ltd · 9 Jun 2014Singapore Business Directory + ACRA registry2 May 2026
UEN 202024908H · Coolnet Pte Ltd · 19 Aug 2020Singapore Business Directory + ACRA registry2 May 2026
Registered address: 2 Yishun Industrial Street 1, North Point BizhubACRA registry record for both sole prop and 2014 Pte Ltd2 May 2026
53,220 monthly searches · SG · aircon-servicing keyword clusterSemrush Keyword Magic Tool · seed "aircon servicing" · SG database2 May 2026
"aircon contractor singapore" · 260/mo · KD 32 · CPC SGD 3.15Semrush Keyword Overview · SG · May 20262 May 2026
"commercial aircon servicing singapore" · 140/mo · KD 32Semrush Keyword Overview · SG · May 20262 May 2026
"hdb approved aircon contractor" · 50/mo · KD 36 · CPC SGD 1.96Semrush Keyword Overview · SG · May 20262 May 2026
SERP top-10 + Domain Authority figures for the 5 competitorsSemrush SERP Analysis · "aircon contractor singapore" + "aircon servicing singapore" · SG2 May 2026
Aphyx models and estimates 5 estimates
Score out of 100 (cover scoreboard)12-point checklist scored manually per competitor2 May 2026
Funnel split (28% Gain City, 22% listicles, etc.)Modelled from Semrush SERP positions, click-through-rate curves (Backlinko 2024), and Singapore-specific intent skew2 May 2026
~140 hours of admin time saved per monthModelled: AI handles ~1,000 conversations × ~8 minutes manual reply each2 May 2026
~12 new qualified enquiries per month from page-1 wedgesModelled: 470 monthly searches × 30% top-3 CTR × 10% page conversion2 May 2026
~3 service contracts won per quarterModelled: 12 enquiries × 25% B2B specifier close rate2 May 2026
Aphyx Brief 13 · Coolnet Air-conditioning & Engineering · May 2026
Prepared by Aphyx · aphyx.live

This brief is prepared for the named client only. Numbers tagged "verified" are from public sources or third-party tools (cited above). Numbers tagged "Aphyx model" are directional estimates with assumptions disclosed in the deep-dive sections. Aphyx makes no guarantee of business outcome; performance depends on execution, market conditions, and factors outside the scope of this brief. Search-volume and SERP data are point-in-time snapshots from Semrush on 2 May 2026 and may have shifted by the time you read this.