AphyxPyreBetta · Brief 25
Aphyx Brief Issue 25 May 2026
21
of 300+ live bettas at the farm appear on your website. The other 279 only exist if a buyer drives to Sungei Tengah.
Prepared for PyreBetta Audited 4 May 2026 Updated 19 May 2026 Address 24 Jalan Lekar, Sungei Tengah
How Singapore betta sellers stack up onlineScore out of 100
Three hundred fish in the farm. Twenty-one of them on your website.
01
Iven Betta17 yrs · 1.5K monthly traffic · 40+ equipment brands · ST & Zaobao mentions
78out of 100
02
FishyHubSG aquarium marketplace · 500+ merchants · owns "betta + singapore" SERPs
70out of 100
03
Just BettaEast Village showroom · 995 monthly traffic · weekly drops · betta-care tutorials
62out of 100
04
Thailand Betta FishThai farm-direct · 30 yrs bloodline · arrive-alive guarantee · 342 SG traffic
50out of 100
05
Betta Bros SGDirect breeder rival · 99% positive across 98 reviews · 237 SG traffic
38out of 100
06
PyreBettaAVS-licensed AS231D00023 · 300+ bettas on-site · runs the SG championship
12out of 100
How we scored. Tap to expand
12 simple checks for things a Singapore betta hobbyist expects: a working website, a homepage that shows current stock, named varieties for sale, a story about the farm or breeder, an annual event or championship presence, an updated catalogue, AVS or licence visible, social proof (reviews, testimonials, named clients), bilingual content for the heartland Chinese hobbyist, ranking on page 1 of Google for any SG betta keyword, presence in ChatGPT or Perplexity answers, and a working WhatsApp on every page. PyreBetta wins 1.5 of the twelve. Aphyx model
The skim

Three minutes. No reading.

Findings

27 May 2024

Last fish uploaded.

Shopify products.json
0 / 0 / 0 / 0

Empty variety menus.

Direct fetch
#25

Your rank for “iven betta”.

Semrush · SG
“PyreBetta”

Your meta description.

View source

Scoreboard

78
Iven Betta
70
FishyHub
62
Just Betta
50
Thai Betta Fish
38
Betta Bros SG
12
PyreBetta

Where Singapore buyers are searching

740
Singaporeans Google for the kinds of bettas you breed every month. Almost none land on your website.
Halfmoon plakat HMPK
170 / month
you're on page 3
Halfmoon
170 / month
you're on page 3
Female betta
320 / month
you're on page 4
Betta championship SG only
80 / month
you don't appear
All four uncontested. No Singapore betta shop is fighting for them. Semrush · SG · May 2026

What changes in 90 days

1
stranger finds you on Google a month
→
~20
strangers find you a month model
~6 hrs
a week typing “do you have...” replies on WhatsApp
→
~1 hr
a week — AI handles the routine ones model
21
of your 300 bettas a buyer can see online
→
100+
live bettas online, refreshed weekly model
No
ChatGPT mentions when buyers ask about Singapore betta shops
→
Yes
ChatGPT and Perplexity name you for SG betta queries model

Math, sources, assumptions in the full brief.

Full brief. Every number, every fix, the 90-day plan.
Read it
Aphyx Brief 25 · PyreBetta · May 2026
Prepared by Aphyx · aphyx.live

This is the at-a-glance summary. Numbers tagged "verified" are from public sources or third-party tools. Numbers tagged "Aphyx model" are directional estimates — assumptions and math are in the full brief. Aphyx makes no guarantee of business outcome. Search-volume and SERP data are point-in-time snapshots from Semrush on 4 May 2026.