Logo &
Brand Identity
The visual marks and typographic system that form
the foundation of the OCHRE brand.
The Wordmark
The OCHRE wordmark is set in a high-contrast Didone serif. Its fine hairline strokes and authoritative thick stems create a visual tension that reflects the brand's core polarity — the raw and the refined. It should never be distorted, outlined, or set in a style other than its defined weights.
The Monogram
For applications requiring a compact mark — favicon, wax seal, embossing — a single-letter monogram "O" is used. The lettering is derived directly from the wordmark, maintaining the same stroke contrast and optical weight.
Wordmark in Context
The generated logo lockup shown below demonstrates the wordmark as produced by the brand's visual identity. This serves as the reference for all physical and digital reproductions.
Typography
Two typefaces form the OCHRE type system. Cormorant Garamond carries all display and headline weight. Inter governs all functional and navigational text. Together, they establish a clear hierarchy between the expressive and the precise.
Cormorant Garamond
Display / Editorial
Light · Regular · Medium · Italic
"We do not produce brands.
We build them."
Inter
Functional / UI
Light · Regular · Medium
Brand Architecture · Strategic Narrative
Art Direction · Identity Systems
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 & . , : ; ! ? " ' ( ) — ×
The Palette
The OCHRE palette draws from raw, unprocessed earth. Each swatch has a defined role — background, text, or accent — and should never be substituted. Colour usage outside these definitions dilutes brand clarity.
Off-White / Bone
#FAF8F4
RGB 250 · 248 · 244
Primary background, reversed text
Cream / Warm Bone
#F5F0E8
RGB 245 · 240 · 232
Secondary background, card surfaces
Deep Charcoal
#1C1C1A
RGB 28 · 28 · 26
Primary text, dark backgrounds
Burnt Ochre
#A45308
RGB 164 · 83 · 8
Signature accent, interactive states
Warm Amber
#C4721A
RGB 196 · 114 · 26
Accent highlight, reversed surfaces
Spacing & Scale
The wordmark requires a protected clear space equal to the cap-height of the "O" on all sides. At digital scale, the minimum width for the wordmark is 120px. Below this threshold, use the monogram "O" instead.
What Not to Do
The wordmark is a precision instrument. Any deviation from the approved configurations undermines its authority. Below are the most critical misuses to avoid.
Do not stretch or distort
Do not use outline or stroke
Do not use unauthorised colours
Do not rotate or tilt
Do not add drop shadows
Do not retype in alternate fonts