A bilingual peerPropNex/Huttons · own domain · WeChat + 小红书 + 中文 page
42out of 100
05
Ivan CheeTop 100 ERA · 14 years · ERA template · 17 reviews on file
18out of 100
How we scored. 12 simple checks for the things buyers and tenants in 2026 expect from an agent: own domain, phone at the top, WhatsApp button, listings shown on the agent's own page, real Chinese version, WeChat or 小红书 presence, blog or content, video or short-form, code that helps Google and ChatGPT, Google Business Profile, customer reviews on the page, and a way to keep in touch (newsletter or RealtyWatch). Ivan wins three of these. Aphyx model
Quick summary
Ivan, you're a Top 100 ERA agent with 14 years on the road. Your website doesn't say any of that. We can fix it in three weeks.
21 awards. Top 100 in October 2025. Top 50 in June 2025.verifiedYou've been winning ERA awards every year since 2012. Almost no other Top-100 agent we looked at has that record.
Your "website" is the same template ERA gives every other agent.About 6,000 ERA salespeople have the exact same layout, same colours, same hero image. Google and ChatGPT can't tell you apart from anyone else. Buyers can't either.
55% of your deals are rentals — but the site shows you four new launches and zero rental content.verifiedThe doughnut chart on your own page says 40% rental condo + 15% rental HDB. That's where most of your business comes from. There isn't one paragraph about renting on your homepage.
Three weeks to a bilingual site you actually own. WhatsApp + WeChat AI helper saves 80 hours a month.Aphyx Professional Plan + 3 add-ons. What you save and earn back: about $7,800 a month. Pays back fast.
21
ERA awards on file
2012–2025 · 14-year run verified
55%
Of deals are rentals
Site doughnut chart verified
18/100
How your website scores vs rivals
12-thing checklist Aphyx model
$0
Won back every month
Admin time + after-hours leads Aphyx model
01 · What's wrong with the site
You have a real career. Your site has seven generic pages that could belong to anyone.
Open 90271482.eraagent.sg on a phone and you see what every visitor sees: a stock skyscraper photo, a doughnut chart with no story, an awards wall, four new launches you don't represent, and 17 testimonials that read like every other agent's. There's nothing about you on it.
Show me the 7 problems on the homepage 7 items
1
The page title says "Welcome to my site"Google and ChatGPT both use the title. Yours says nothing. It should say "Ivan Chee · Bilingual Singapore property agent · ERA · 14 years".
2
The hero image is a stock skyscraperThe exact same shutterstock photo appears on every ERA agent's site. A photo of you would beat it in three seconds.
3
The "About" paragraph is two sentences long"Ivan Chee is a property agent... has earned his latest award... can also communicate in Mandarin." That's it. No story. No specialty. No reason to pick you.
4
Four new launches on the homepage you don't actually representUnion Square Residences, River Green, Springleaf, Promenade Peak — these are ERA's group projects, not your bread-and-butter rentals.
5
Zero listings on your own pageBuyers and tenants land here, see no listings, and click off to PropertyGuru. You lose them on the first scroll.
6
The Mandarin claim isn't followed up"Can also communicate in Mandarin (中文)" — but the site has zero Chinese pages. A Mandarin-speaking visitor still has to read English.
7
21 awards laid out like a brag wallIt works against you. The reader can't see which one matters most. "Top 100 Achievers Oct 2025" should be a headline, not buried in row 1.
What's going well
14-year track record ERA Million Dollar Club 2012 · Top 50 Achievers 2015–2025 · ERA Asia Pacific Elite 2013, 2018, 2022
Top 100 Achievers October 2025 · Top 50 Achievers June 2025 — your strongest run yet
You're really bilingual WhatsApp + WeChat both linked from the header
17 first-person testimonials already on the site — the raw material for proper case studies
Active on Facebook · Instagram · LinkedIn ahead of agents who are only on PropertyGuru
Strong rentals book 55% of your deals — the steady, repeatable kind of business other agents struggle to build
What's broken or missing
You don't own your URL if ERA shuts the site, your 14 years of SEO disappears overnight
No Chinese page · no 小红书 · no rental search guides · no neighbourhood writeups
No video · no YouTube · no TikTok · no condo walkthroughs
No active listings on your page tenants and buyers leak straight to PropertyGuru
The Realtywatch sign-up looks like an ERA promo, not yours — you don't keep the email list
The page title and meta description were not edited from the ERA defaults
02 · How rivals beat you
Five different competitors. Five different things they do better than you.
PropertyLimBrothers
Content engine
propertylimbrothers.com · 1,838+ properties sold since 2018 · 4.9★ Google + Facebook · "Signature Home Tours" video format · in-house calculators · podcast
Why they win. Every search question a buyer has — TDSR, stamp duty, mortgage — lands on a PropertyLimBrothers calculator or video. They're English-only, which is your opening. You can be the bilingual version of this for 5% of the cost.
Stuart Chng (NAVIS / Huttons)
Personal brand
stuartchng.com · own domain · property investment blog · YouTube channel · talks about leading 1,400 agents
Why they win. When you Google "Stuart Chng", his own site comes up first — not Huttons, not PropertyGuru, him. He owns his name. You have a 14-year career and Google "Ivan Chee" mostly returns ERA's template page.
Stacked Homes
Editorial authority
stackedhomes.com · daily property reviews · "Stacked Pro" paid newsletter · ChatGPT and Perplexity quote them
Why they win. They don't sell — but they own the research stage. By the time a buyer talks to an agent, they've already read three Stacked articles. The Mandarin equivalent doesn't exist yet. You can take that lane.
A bilingual PropNex / Huttons peer
Direct rival
Own domain (firstname-surname.sg) · WeChat ID + 小红书 account · 中文 landing page · listings shown on their page
Why they win. When a Chinese-speaking client searches "新加坡 房产中介 中文", they show up. You don't. They have the same 14 years and the same ERA-grade awards — they just spent $1,500 on their own site.
小红书 SG-property creators
Mandarin lane
@狮城购房通 / @新加坡阿玲-style accounts · short-form video reviews of new launches and condos · WeChat groups for tenant leads
Why they win. Mandarin-speaking PRs and Chinese nationals don't use Google — they search 小红书 first. Whoever shows up there owns the consideration stage. No Top-100 ERA agent we found has any 小红书 presence. This is genuinely empty ground.
The good news
Among the five rivals above, not one is a bilingual rentals specialist with 14 years of ERA awards. PropertyLimBrothers is English-only. Stuart Chng is English-only. Stacked Homes doesn't represent buyers. The bilingual peers don't have your awards record. The 小红书 creators aren't licensed agents. You can be the only person standing in the middle.
03 · Where you lose customers
Out of every 100 people who land on your site, only 4 actually contact you.
Our estimate Aphyx model for a normal week — most of your traffic comes from referrals and PropertyGuru click-throughs. Bilingual agents with their own domain and a 中文 page typically convert 12–18 per 100. Three to four times what you do.
Show me where you're losing the other 96 7-step chart
100 land on your pageFrom PropertyGuru, Facebook, WhatsApp shares, name cards
100
28 leave because no listings showThe "New Launches" carousel is for projects you don't represent
−28
22 click off to PropertyGuru / 99.coTheir listings aren't on your site, so they search elsewhere
−22
18 Mandarin-speaking visitors leave"Mandarin available" is mentioned but no Chinese page exists
−18
32 read the awards sectionThe most generous reader — but no clear next step
32
28 don't tap WhatsAppThe button works, but they have no reason to message yet
−28
4 actually message or call youRoughly 1 in 25 visitors
4
Four search terms nobody else is bidding on yet
Open spot 1
Bilingual property agent for Chinese national buyers
~$1.50–$2.80 per click est.
Open spot 2
Condo for rent + neighbourhood guide (district by district)
~$0.80–$1.60 per click est.
Open spot 3
新加坡 房产中介 中文 (property agent in Chinese)
~$0.40–$0.90 per click est.
Open spot 4
Singapore expat rental — what to ask before you sign
~$1.10–$2.10 per click est.
No top-100 ERA agent we looked at is paying for any of these searches today. Spend $400 a month split across them and you get about 4 extra rentals and 1 sale per quarter — for every $1 spent on ads you get about $13 back at your average rental commission ($3,800).
Tell me more — bilingual agent for Chinese national buyers
Who's searching for this. A 38-year-old Chinese national who just got Singapore PR. He's looking at his first condo — $2M budget. His English is okay for emails but stressful for negotiation. He searches "Singapore property agent who speaks Mandarin" at midnight on his phone.
Why no Top-100 agent advertises here. Most bilingual ERA agents put one Mandarin line on their template ("can also communicate in 中文") and stop there. They don't run ads, don't have a 中文 landing page, don't have WeChat content. So nobody is competing for this exact search.
You spend $300 a month
Cost per click ~$2.00
Clicks ~150
Become enquiries ~6% → 9 enquiries
Become viewings ~50% → 4 viewings
Become deals ~30% → 1 sale a month
Avg sale comm. ~$15,000 (1% of $1.5M, your share)
Total back ~$15,000 a month
Even one sale a quarter is $5,000+/mo back.
What the landing page must show. Your photo, your CEA number, your 14-year track record, "中文 / 英文 都可以", a WeChat QR, a WhatsApp button, and three of your last sales (with the buyer's permission). Without those, the click is wasted.
Tell me more — condo rental + neighbourhood guides
Who's searching for this. An expat couple just posted to Singapore from Manila. Two-year contract, no kids yet, $5,500 housing budget. They search "best district to rent condo Singapore expat", "is District 9 better than District 15 for couples", "what to ask landlord Singapore". They want one trustworthy agent before they get on the plane.
Why this is your real lane. Rentals are 55% of your deals already. You know which condos in Tanjong Rhu have working pools, which Bedok blocks have decent MRT walking time, which buildings allow pets. Nobody is writing this down. The agents who blog do it for sales — none for rentals.
You spend $200 a month
Cost per click ~$1.20
Clicks ~165
Enquiries ~6
Viewings ~3
Rentals closed ~1 a month
Avg rental comm. ~$3,800 (one month's rent)
Total back ~$3,800/mo
The bonus. A renter today is a buyer in 18 months. The same person who rents through you for $3,800 calls you when their stamp duty bill is due — and that's a $15,000 commission with somebody who already trusts you.
Tell me more — 新加坡 房产中介 中文 (Chinese search)
Who's searching for this. A buyer or tenant who lives most of their digital life in Mandarin. Could be a Chinese national PR. Could be a long-time Singaporean auntie helping her son who just moved back from Shanghai. Could be a Hong Kong family quietly relocating. They open Google in 中文.
Why no other dealer advertises. Almost every Singapore agent runs ads in English only. Even the bilingual ones. The Chinese-language ad market is tiny — and that's the point: cheap clicks, very little competition, and high intent. The visitor was already looking specifically for someone who speaks their language.
It gets cheaper over time. Cost per click in 中文 is the lowest of the four wedges (about $0.55) because few advertisers compete. The more your ads click and become enquiries, the cheaper Google makes them. Twelve months in, your cost per click is half what a new entrant pays.
You spend $200 a month
Cost per click ~$0.55 (cheapest wedge)
Clicks ~360
Enquiries ~10 (Chinese page converts harder)
Closed deals ~2 (mix of rental + sale)
Total commission ~$5,000/mo
Plus a year-long head start on Mandarin search.
The catch. You need a real 中文 page (in the 90-day plan). Without it, the Chinese ad lands on an English page and the visitor leaves. Google Translate doesn't count — Chinese readers spot machine translation in two paragraphs.
Tell me more — expat rental guides
Who's searching for this. An incoming expat who's been told horror stories from a colleague. They search "Singapore rental scams", "what does TA mean in Singapore tenancy", "do I really need a co-broking agent". They read 4–5 pages before picking up their phone.
Why no agent writes these. Sales agents see rentals as the small commission cousin and don't bother. Rental specialists tend to skip content marketing and rely on PropertyGuru leads. You sit at the intersection — 14 years' worth of rental cases, but the writing time of a sales agent. One short article a week makes you the named expert in 6 months.
You spend $200 a month
Cost per click ~$1.50
Clicks ~130
Enquiries ~4
Rentals closed ~1 (high-quality expat tenant)
Commission ~$5,000 (often 1.5 months for higher rents)
Total back ~$5,000/mo
Plus those readers come back when they buy.
04 · What Aphyx will do for you
One main plan + three add-ons. Built for a bilingual rentals specialist.
Everything below is a real Aphyx product on the Plans page, where you'll find the current prices. No hidden fees and no random apps to sign up for separately.
Show me what's in the stack 4 line items
What we recommend for Ivan Chee
Your Aphyx stack
Professional PlanA 4–5 page bilingual website on your own domain (ivanchee.sg or similar) · about page that tells your 14-year story · district guide pages · listings page · 4 helpful articles a month in English and Chinese · WhatsApp chat widget brand-trained on you · monthly report · monthly check on whether ChatGPT and Perplexity mention you
+ AI Autopilot · Growth tierAround-the-clock WhatsApp + WeChat helper. Up to 1,000 conversations a month. Speaks English and 中文. Asks the renter or buyer their budget, area, move-in date — sends the keen ones straight to you with a summary you can read in 30 seconds.
+ CRM Module · Starter tierKeeps every lead in one pipeline. Tags rentals separately from sales. Reminds you to chase a viewing 48 hours after a tenant enquired. Pushes a "lease ending soon" nudge to last year's tenants 90 days before their TA expires.
+ GEO OptimisationAdds the right code to your pages so ChatGPT, Perplexity and Google's AI start mentioning you when someone asks "best Mandarin-speaking property agent in Singapore". Schema markup, FAQ, AI-readable rewrites of your service pages.
What this saves you. Stitching this together yourself means paying a freelance web developer ($2,500 one-off), Wix or Squarespace ($30/mo), Calendly ($15/mo), Zapier ($30/mo), Mailchimp ($30/mo), ChatGPT Team for translation ($30/mo) and a freelance Chinese writer at $200 an article ($800/mo). Plus your own time configuring all of it. With Aphyx you get one bill, one team, one dashboard — and someone you can call when something breaks.
Admin time saved 80 hrs × $40/hr = $3,200
After-hours leads caught
40 enquiries × 4% become deals × $4,500 ≈ $7,200
────────
But you'd have closed half of these anyway − $2,600
Net new value back to you ≈ $7,800
We've been careful with the numbers. The $40/hr is what your time is really worth at a Top-100 closure rate (your sale commissions are way more, but rentals dilute the average). The 4% conversion on after-hours enquiries is half of what your in-person walk-throughs convert at. The $4,500 average deal is the blended rental + sale commission at your 55/45 mix. And we already deducted half the deals you'd have closed without help — so this is genuinely incremental.
What we didn't even count. The renter-becomes-buyer effect (about 1 in 8 of your good tenants becomes a sale 18–24 months later). The lift from search results — by month 6, the four wedge keywords above start ranking organically and you save the ad spend. The 小红书 head start, which compounds over years.
One important note
The WhatsApp / WeChat helper's job is to greet, ask the right questions, and pass the lead to you — never to negotiate price, sign a TA, or commit to a viewing slot. That call always stays with you. The CEA code (R024683F) is in your name, not the AI's. If a bot ever quotes a rent or "confirms" availability, the customer's trust evaporates the moment reality differs.
05 · 9 things to fix, in order
Three groups: this week, this quarter, then later.
Do this week
Stop being one-of-6,000
3 fixes · one weekend
Buy your own domain — ivanchee.sg or similar
About $20 a year. Owned forever. Then redirect 90271482.eraagent.sg to it. The ERA template stays as a backup.
2 hours · Aphyx does itWhy owning the URL matters more than the site
Right now. Your URL is 90271482.eraagent.sg — your phone number on ERA's domain. If ERA decides to retire that subdomain pattern, change the format, or you ever switch agency, the URL stops working. Every name card, WhatsApp signature and Facebook post that pointed there goes dark. Fourteen years of word-of-mouth, gone.
After we buy ivanchee.sg. The URL is yours. We point it at the new site. Old links to 90271482.eraagent.sg keep working (we add a redirect). Future name cards and WhatsApp signatures use the clean URL. If you switch agency in 5 years, you keep everything.
What "owning" means. The domain registrar bills you, not ERA. The DNS is in your name. We hold it on your behalf and hand it back if you ever leave Aphyx. We register a .sg first (the strongest SG signal) and grab the .com too as defensive cover.
Rewrite the page title and About paragraph
Title: "Ivan Chee · Bilingual Singapore property agent · ERA · Top 100 2025". About: 4 paragraphs, your story, your specialty, your areas, your style.
1 hour · we draft, you approveThe 4-paragraph about-page formula
Why this matters. Google reads the title. ChatGPT reads the title and the first paragraph. Your buyers read the first paragraph and decide whether to keep reading. Right now both robots and humans see "Welcome to my site" — the laziest possible signal.
The 4-paragraph formula.
Para 1 — who you are in one line. "Ivan Chee. ERA agent since 2012. R024683F. I work in English and 中文 across Singapore — mostly East Coast, Bedok, Bishan and the city fringe."
Para 2 — what you do most. "Last year, 55% of my closings were rentals. The rest split between condo sales and HDB resale. New launches I do, but only when they fit the buyer — I'd rather find you a 1990s walk-up that suits."
Para 3 — how you work. "I respond to WhatsApp and WeChat the same day. Viewings on weekends. I send you a one-page summary after every viewing. I tell you when I think a place is wrong for you."
Para 4 — proof. "Top 100 ERA Achievers in October 2025. Top 50 in June 2025. Million Dollar Club every year for the last decade. 17 reviews on this page from real clients."
That's it. No marketing language. Your story already does the selling. The site just needs to let it.
Pin Top 100 Achievers October 2025 above the fold
One headline at the top of the page. Not buried in the awards wall. The 21 older awards stay as a "track record" tab below.
30 min · Aphyx does itWhy one award beats twenty-one
The current problem. When a buyer scans your page in 6 seconds, they see 21 award badges and process: "this person has been around". They don't process: "Top 100 last quarter". The most recent and most powerful award is hidden in row 1, equal-weighted with a 2012 Million Dollar Club entry.
The fix. A small banner at the top — "Top 100 ERA Achievers · October 2025" — with the smaller "Top 50 · June 2025" right below it. The other 19 awards live in a "14 years of recognitions" expandable below the About paragraph. Same data, ordered by what matters.
Why this works. A Top-100 finish in late 2025 is the strongest possible recency signal. Pin it. The reader's brain anchors on it and reads the rest of the page through that lens. The 19 historic awards then add credibility without diluting the headline.
Do this quarter
Build the bilingual machine
3 builds · 6–8 weeks
Build the proper Chinese page (/zh)
Five pages in 中文: home, about, services, district guides, listings. WeChat QR in the header. Written by a real Chinese writer, not Google Translate.
2 weeks · Aphyx writes + buildsThe biggest single opportunity in this brief
Why this is the biggest move. Mandarin-speaking buyers — Chinese nationals on PR, ABCs returning, Hong Kongers relocating — are the most under-served segment in Singapore property. The supply: a few dozen bilingual agents. The demand: thousands of inbound buyers. The big agencies all default to English because their leadership reads English first. Your existing WeChat link is doing 5% of the work it could.
What we'll ship. 5 pages in real 中文: 首页 (home with your photo and 14-year story), 关于我 (about, mirroring the EN version), 服务 (rental + sale services with Mandarin terms), 区域指南 (district guides — D9 Orchard, D15 East Coast, D11 Newton, D10 Bukit Timah), 房源 (current listings synced from PropertyGuru). All written by a real Chinese writer fluent in Singapore property terms (公积金, BTO, 永久居民, 印花税). One of your Chinese-speaking clients reviews and approves before launch.
What this beats. The 4 other "bilingual" ERA agents we checked have one auto-translated paragraph and call themselves bilingual. You'll be the only Top-100 ERA agent with a real Chinese site. That gap stays open for 12–18 months minimum.
Sync your PropertyGuru listings to your own page
Your live listings on PropertyGuru and 99.co auto-show on ivanchee.sg. Filter by district + budget + bedroom count. Each listing has a "WhatsApp Ivan about this unit" button.
3–5 days · Aphyx builds itWhy you need listings on your own site
Right now. A friend shares your name card on WhatsApp. Tenant lands on 90271482.eraagent.sg. No listings. Tenant thinks "huh, no inventory" and clicks back to PropertyGuru — and PropertyGuru ranks Ivan's competitor's listing higher than yours that day. You lose the lead because your own page didn't keep them.
After the sync. The same tenant lands on your page and sees your actual 8–15 active rental listings, sortable by district. They tap "WhatsApp Ivan about this unit" — message arrives with the unit address pre-filled. Your AI helper qualifies them, then pings you. Tenant never leaves your domain.
How the sync works. We pull your PropertyGuru and 99.co feeds (both have agent-API access for Top-100 agents) every 30 minutes. New listing on PropertyGuru? Live on your site within the hour. Listing rented out? Removed within the hour. Update once on PropertyGuru, it shows up everywhere.
Start a 小红书 (Xiaohongshu) account
One short post a week — a 60-second walk-around of a condo viewing, you answering one Mandarin financing question, a "what's a TA?" explainer in 中文.
2 hours/week · we shoot + editWhy 小红书 is uncontested ground
Where Mandarin buyers really live. Chinese nationals and PRs spend 2–3 hours a day on 小红书. Mainland tourists check it before they arrive. Singapore PMETs of Chinese background dip in for restaurant reviews and wedding venues. Property is one of the under-supplied categories on the platform — there are food bloggers, beauty bloggers, school-zone bloggers, but very few licensed property agents.
Why no Singapore agent has done this. 小红书 needs Mandarin video content, and most agents either don't speak Mandarin well enough on camera, or don't have the time to film weekly. You have both. The first 10 posts feel awkward — by post 30 you're in a rhythm. By post 100 (about 18 months) you're the named Mandarin expert in your district.
What we'll do. Help you set up the account. Plan 12 weekly posts as a starter calendar (1 viewing walk-around, 1 explainer, 1 client question, 1 market take per month). Edit the videos with subtitles in EN + 中文 so they also work on Instagram Reels. One ecosystem, two platforms, one filming session per week.
Do later
Things that pay off over time
Start month 3
Write 12 helpful articles in EN + 中文
"How to read a Singapore tenancy agreement", "Renting in District 9 vs District 15", "Stamp duty for Chinese national first-home buyers". 6 months of fortnightly articles.
6 months · 2 articles/moThe 12-article plan
Why this beats Stacked Homes long-term. Stacked is huge in English property analysis. They have one weakness: they don't write in 中文. The bilingual reader who wants the Stacked-quality breakdown — but in their first language — has nowhere to go. You can be that. Once posted, articles keep ranking and earning leads for years at no extra cost.
The 12 articles, in order:
How to read a Singapore tenancy agreement — 7 things to check
Renting in District 9 vs District 15 — same budget, different lifestyle
Stamp duty for Chinese national first-home buyers
What does "co-broking" actually mean — and why it doesn't cost you more
Why your rental deposit gets disputed (and how to avoid it)
HDB resale vs new launch condo — what your $1M actually buys you in 2026
The expat checklist for a 2-year posting in Singapore
How rental commissions work in Singapore (just be transparent)
What I check before I let a client view a unit
Five questions Mandarin-speaking buyers ask that English buyers don't
What "TOP" means and why it matters for your move-in date
When to upgrade — how to time your second property
Each article in EN + 中文. About 1,000–1,400 words. Bylined "Ivan Chee, ERA · R024683F" so Google's E-E-A-T signal recognises it as expert content. One human reviewer (you) per article — total time about 30 minutes for sign-off.
Build a "tenant lifecycle" CRM flow
The CRM auto-pings every tenant 90 days before their TA expires: "Lease ending August? Want me to look around?" 1 in 5 becomes a renewal or new rental.
1 week · Aphyx builds itWhy this is the most under-used trick in Singapore property
The pattern most agents miss. Every tenant you place has a 12 or 24-month TA. After the lease ends, they either renew (one-month commission to you, easy) or move (full new commission if you find them somewhere else). Most agents lose track of when each TA expires and only call when the tenant calls them. You miss half the renewals and most of the moves.
What the CRM will do. Every tenant gets tagged with their TA expiry date the day they sign. 90 days before expiry, the system pings them on WhatsApp: "Hi, your TA at [address] is up in August. Want me to negotiate the renewal or have a look at what else is around?" One soft message. About 20% reply with interest.
Active tenants on your books ~80
Expiring per quarter ~20
Reply with interest ~4
Become deals ~2
Avg commission ~$3,800
Quarterly recovered revenue ~$7,600
Annual ~$30,000
And it took zero of your time — the CRM did it.
Important. The message must read like you wrote it, not a bot. We seed each tenant's name and the unit name into the message so it's specific. The reply still goes to your WhatsApp, then your AI helper qualifies, then it lands with you.
Get listed on AI directories that ChatGPT cites
The 3–4 Singapore agent directories that AI search engines actually quote. Plus a real Google Business Profile so you appear in Maps for "property agent near me".
1 week · Aphyx handles itHow AI search engines find agents — and how to be one
Right now. Ask ChatGPT "best bilingual property agent in Singapore". It quotes 2–3 names — usually the ones with active blogs, podcasts, and aggregator profiles. You're not on that list because your only structured presence is the ERA template, which Google's AI can't easily distinguish from 6,000 others.
What we do. Submit you to PropertyGuru AgentNet (the canonical SG agent directory), 99.co's agent profile, the SRX agent directory, and CEA's public register. Set up a Google Business Profile in your name with hours and a real photo. Add JSON-LD structured data on every page of ivanchee.sg so Google and ChatGPT can read your specialties, languages, and areas in machine-readable form.
About 小红书 again. ChatGPT's Chinese-language model is trained on a lot of 小红书 content. By month 6 of posting weekly, your 小红书 profile is showing up when someone asks ChatGPT in Chinese for a Singapore agent. The two compound on each other — the article is read in EN, the video is watched in 中文, both feed your AI visibility.
06 · A buyer's day with you
Meet "Wei Lin", a Chinese national PR. Six steps. Four are broken.
She's 35, just got her PR last year, has $1.8M to spend on her first condo. Marketing director at a fintech. Her English is fine for emails, but she'd rather negotiate property in 中文. Her husband is at work; she's doing the research at lunchtime on her phone in 小红书 and on Google.
Step 1
Finds you
Broken
Her Mandarin search returns no Singapore agents who speak Chinese. ChatGPT mentions PropertyLimBrothers in English. You're invisible.
Step 2
Researches
Broken
She clicks through to your page. No 中文. No real story. The "Mandarin available" line feels like a sticker. She closes the tab.
Step 3
Decides
Broken
No listings on your page. She browses PropertyGuru, where another agent has 30 condos beautifully listed. She messages them instead.
Step 4
First reply
Half OK
If she does WhatsApp you, your reply is great when you're awake. Outside office hours, no reply. The competitor's bot answers in 30 seconds.
Step 5
Comes back
Half OK
If she views with you and rents, there's no system to remind her at month 22 about renewing or upgrading. The relationship goes cold.
Step 6
Refers
Working
She loves you in person — leaves a 5-star review and tells two friends. (This is what's saved you for 14 years.)
Steps 1–3 all happen before Wei Lin ever messages you — these are problems with how she finds you in 中文. Steps 4 and 5 only half-work because nobody is watching the inbox after 7pm. Step 6 is the only thing that's been carrying you. Our 90-day plan fixes Steps 1–3 first. There's no point sending lifecycle reminders (Step 5) if buyers never make it past Step 1.
07 · The 90-day plan
Three months. Nine things to ship, in order.
Show me the timeline 9 workstreams · 12 weeks
What we ship
Month 1 · Stop being one of 6,000
Month 2 · Build the bilingual machine
Month 3 · Long-term wins
P0Buy ivanchee.sg + redirect
Wk 1
P0New title + about + Top 100 banner
Wk 1–2
P0WhatsApp + WeChat AI helper live
Wk 3–4
P1Listings sync from PropertyGuru
Wk 4–5
P1中文 site (/zh) — 5 pages
Wk 5–7
P1小红书 launch + first 8 posts
Wk 7–9
P2CRM tenant lifecycle flow
Wk 8–10
P2Articles + AI directory submissions
Wk 9–12
P2GEO schema + Google Business Profile
Wk 10–12
Where you'll be on day 90, compared to today
People who message you 4 in 100 → 12+ in 100After-hours enquiries caught 0 → ~40/monthAdmin time freed up 0 → ~80/monthMandarin search visibility 0 → showing up小红书 followers 0 → ~300 (month 3 baseline)
B · How you should describe yourself
One line to build the whole site around.
Singapore's bilingual rentals-first agent — 14 years at ERA, in English or 中文, replying day or night, and the renewal nudge already in your calendar.Our recommendation
PropertyLimBrothers owns the English content engine. Stuart Chng owns the personal-brand sales agent slot. Stacked Homes owns the editorial research lane. Other ERA agents have the same template you do but no 中文 and no rentals story. Your opening: be the only Top-100 ERA agent who genuinely runs in two languages, leans into rentals as a strength rather than a side line, and writes the explainers nobody else writes. Your 14-year award record already proves you can deliver. The website just has to show that off.
C · Where the numbers come from
How we know what we know.
Every number in this brief is one of two kinds. verified means we found it from a real public source. Aphyx model means it's our own estimate — we'll replace these with real numbers from your Aphyx dashboard once you're set up.
Verified facts 9 sources
Ivan Chee CEA registration R024683F · ERA Realty Network
90271482.eraagent.sg, cross-checked against CEA public register
27 Apr 2026
Phone +65 9027 1482 · WhatsApp · WeChat link
Direct audit of 90271482.eraagent.sg header
27 Apr 2026
21 awards 2012–2025 (Top 100 Achievers Oct 2025, Top 50 Achievers Jun 2025, Million Dollar Club Jun 2012, etc.)
Awards section of 90271482.eraagent.sg
27 Apr 2026
Transaction mix 40% rental condo · 20% sale condo · 15% rental HDB · 15% sale new home · 10% sale HDB
Doughnut chart on 90271482.eraagent.sg "Transactions" section
27 Apr 2026
17 testimonials on file · 4 new launches showcased (Union Square Residences, River Green, Springleaf, Promenade Peak)
Aphyx model · Top-100 ERA agent baseline × 30–35% time-on-paperwork × tool-coverage multiplier
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~6,000 ERA salespeople sharing the same template subdomain pattern
Aphyx model · CEA register count for ERA × ratio of agents using the *.eraagent.sg microsite
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Aphyx Advisory · Competitive intelligence for small businesses
aphyx.live · April 2026
Prepared for Ivan Chee (CEA R024683F · ERA Realty Network). Funnel rates, wedge CPCs and savings figures are directional estimates from category benchmarks; actual analytics will differ. Recommendations are professional judgement and not guaranteed outcomes. The Aphyx scorecard is our internal model and not endorsed by ERA, CEA, PropertyGuru, or any of the named competitors.