Case Study · Flooring & Renovation
From zero online presence to +417% organic traffic in one month.
We designed and shipped a multi-page brand site, a content-led SEO engine, and a lead-capture funnel for one of Singapore's flooring specialists, covering vinyl, laminate, and herringbone supply & installation across HDB, condo, and commercial.
the work
What we built.
LN Flooring came to us with no website, no brand presence, and a competitive Singapore market dominated by established contractors and aggregator listings. The brief was end-to-end: brand identity, multi-page site, blog engine for organic discovery, and a lead-capture funnel that closes the loop from search → site → contact.
We shipped the lot: designed, built, written, and launched by our team. No themes, no templates, no plug-ins doing the heavy lifting. Custom-coded around how the business actually runs, so quotes can be requested, projects can be browsed, and the team gets every lead in WhatsApp the second it comes in.
receipts
The actual numbers.
Independently verified. SEMrush organic traffic data, Google Search Console rankings, live site analytics. Nothing massaged, nothing aspirational. Click any screenshot to see it full-size.
how we did it
The play.
Four moves, in order. No magic, just the discipline of doing each one properly.
Custom-coded brand site, no themes
Designed every page around how LN actually quotes and installs, not a WordPress template. Clean semantic HTML, fast load, indexable by Google from day one.
SEO blog engine targeting buyer intent
Wrote and published content matching real Singapore search queries: HDB vinyl installation, herringbone laminate cost, condo SPC. Each post earns its keyword, doesn’t just collect dust.
Google Business + on-page optimisation
Hooked into Google Business, optimised every page’s title and meta for local search, kept the technical health score above 90% from the start.
Instant WhatsApp lead capture
Every contact form, every quote request, every blog inquiry routes straight to the team’s WhatsApp. No CRM bottleneck. Day 31 lead, day 31 closed.
Wah, swee bro.
Kayler · LN Flooring
Want results like this for your business?
We take on a small number of new clients each month. Same playbook, same in-house team, same engineering quality. Start with a free audit. No commitment, no upfront cost.
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