Case Study · Flooring & Renovation
From zero online presence to +417% organic traffic in one month.
We designed and shipped a multi-page brand site, a content-led SEO engine, and a lead-capture funnel for one of Singapore's flooring specialists — vinyl, laminate, and herringbone supply & installation across HDB, condo, and commercial.
// the work
What we built.
LN Flooring came to us with no website, no brand presence, and a competitive Singapore market dominated by established contractors and aggregator listings. The brief was end-to-end: brand identity, multi-page site, blog engine for organic discovery, and a lead-capture funnel that closes the loop from search → site → contact.
We shipped the lot — designed, built, written, and launched by our team. No themes, no templates, no plug-ins doing the heavy lifting. Custom-coded around how the business actually runs, so quotes can be requested, projects can be browsed, and the team gets every lead in WhatsApp the second it comes in.
// receipts
The actual numbers.
Independently verified. SEMrush organic traffic data, Google Search Console rankings, live site analytics — nothing massaged, nothing aspirational. Click any screenshot to see it full-size.
// how we did it
The play.
Four moves, in order. No magic — just the discipline of doing each one properly.
Custom-coded brand site, no themes
Designed every page around how LN actually quotes and installs — not a WordPress template. Clean semantic HTML, fast load, indexable by Google from day one.
SEO blog engine targeting buyer intent
Wrote and published content matching real Singapore search queries: HDB vinyl installation, herringbone laminate cost, condo SPC. Each post earns its keyword, doesn’t just collect dust.
Google Business + on-page optimisation
Hooked into Google Business, optimised every page’s title and meta for local search, kept the technical health score above 90% from the start.
WhatsApp lead capture — instant
Every contact form, every quote request, every blog inquiry routes straight to the team’s WhatsApp. No CRM bottleneck. Day 31 lead, day 31 closed.
Wah, swee bro.
Kayler · LN Flooring
Want results like this for your business?
We take on a small number of new clients each month. Same playbook, same in-house team, same engineering quality. Start with a free audit — no commitment, no upfront cost.
// next case study
More live builds.
Three projects, three different industries, same playbook.