insights

The Aphyx Blog.

Web development, AI, and what it actually takes to build a business online in Singapore. Written by the people who do it.

Latest · 17 July 2026

Website Design Cost in Singapore (2026): Real Numbers

Freelancer, template agency, custom build or subscription: the typical quote bands we see in Singapore, what moves the price, and a calculator to estimate yours.

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Website quotes received SGD
Freelancer
$800–3k
Template agency
$1.5–4k
Custom agency
$4–15k
Subscription
$99/mo
New here? Start with these

Guides & Costs

Prices, comparisons and how to choose: the questions every owner asks first.

Scope your build tick what you need
✓ Booking & scheduling
✓ Payments & deposits
Client portal
Focused build ~1–3 weeks
Illustrative · every build differs · you keep the code
Guides & Costs 31 August 2026 6 min + tool

Web Development in Singapore: Custom Builds Without the Agency Bloat

Design is how it looks, development is what it does. When an SME actually needs booking, portals or payments built custom, and how to buy it without the bloat.

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Checkout SGD
S$39.00
S$24.00
Platform + app fees S$6.20
Payment fee S$2.10
Pay S$71.30
Guides & Costs 25 August 2026 6 min + tool

E-commerce Websites in Singapore: Costs, Platforms and Pitfalls

SaaS builder, WooCommerce, custom Stripe build or marketplace: the typical SGD cost shapes we see, and the four pitfalls that quietly kill SME stores.

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What you maintain side by side
WordPress
Plugins installed · 23
Updates pending · 6
Owner · you (or nobody)
Custom-coded
Plugins installed · 0
Updates pending · 0
Owner · the team that built it
Both can rank · the difference is who carries the upkeep
Guides & Costs 12 August 2026 6 min + tool

Hiring a WordPress Developer in Singapore? Read This First

A fair look at WordPress vs custom-coded sites: where each wins, the trade-offs owners actually hit, and the questions to ask whichever way you go.

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Project timeline month 1 → 12
Month 1 · site delivered, invoice paid
Month 3 · agency stops replying
Month 7 · payment form broken, nobody knew
Three true stories, told without names
Guides & Costs 7 August 2026 6 min + check

Why Project-Based Web Agencies Fail Singapore SMEs (3 Stories)

Three Singapore SMEs, three agencies that delivered and walked away, three predictable failures. Plus a 5-question check to see if your setup shares the gaps.

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Need a marketing agency? NOT YET. 5 free fixes to do first →
Guides & Costs 20 July 2026 7 min + tool

Digital Marketing Agency in Singapore: When You Need One (and When You Don't)

Most SG small businesses do not need an agency yet. The free fixes to do first, when an agency earns its fee, how fees should look, and the red flags. With a budget split tool.

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A website here costs $800–15k or just $99/mo
Guides & Costs 17 July 2026 6 min + tool

Website Design Cost in Singapore (2026): Real Numbers

Freelancer, template agency, custom build or subscription: the typical quote bands we see in Singapore, what moves the price, and a calculator to estimate yours.

Read article →
Before you sign
✓You keep the login
✓Mobile speed 90+
✕Locked in for years
Guides & Costs 16 July 2026 8 min + quiz

Web Design in Singapore: How to Choose a Company You Won't Regret

The four checks that separate a good agency from an expensive regret: ownership, post-launch care, mobile speed and copy. Plus an 8-question fit quiz with typical SG budget bands.

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Google mobile speed
95/100
on a custom build Wix 44 · Squarespace 61
Guides & Costs 12 Mar 2026 7 min

Wix vs Squarespace vs Custom: What We Tell Our Clients

We have built on all three. This is the honest take we give every client who asks which platform to go with, and why the answer usually isn't what they expect.

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Website Tips

Make the site you already have work harder: design, speed and what good looks like.

Getting Found

SEO, AI search and reviews: how customers actually discover a business like yours.

Google
site:yourbusiness.sg
Your search did not match any documents
Make sure all words are spelled correctly or try different keywords.
Not indexed
noindex?
✓The fix
Getting Found 2 September 2026 6 min + tool

Website Not Showing Up on Google? A 15-Minute Diagnosis

Two searches and one free tool tell you why your site is invisible: not indexed, blocked by a stray noindex, or simply outranked. Walk the guided diagnosis to your exact fix.

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ChatGPT
who's a good aircon company near me?
1.
2. Your business cited ✓
3.
Getting Found 27 August 2026 5 min + checklist

How to Get Your Business Found on ChatGPT

Ask ChatGPT for a business like yours and it names a handful. The observable patterns behind who gets named, plus six steps and a checklist to run this week.

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yoursite.com/llms.txt
# Your Business
> One line on what you do and where.
Last updated: 20 Aug 2026
## Key pages
- [Services](/services): what we offer
- [Pricing](/plans): plans, synced to live page
- [Contact](/contact): email + WhatsApp
AI crawler fetched plain text · Markdown
AI
Getting Found 20 August 2026 5 min + tool

llms.txt: What It Is, and What We've Seen It Do on Real Sites

A plain-text file at your site root that tells AI assistants what your business does. What we put in ours, the upkeep rules we learned, and a generator to build yours.

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Kaya & Co. Bakery
4.8★★★★★(132)·Bakery · Tampines
Website Directions Call
Profile strength 9/12
Getting Found 17 August 2026 6 min + tool

Google Business Profile in Singapore: A Setup That Actually Ranks

The free profile often decides who gets the call before your website loads. The setup order that actually ranks: category first, then reviews, photos and a tagged link.

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cleaning service bedok
Upward Cleaning#1
4.9★★★★★(84)·Bedok
Sparkle Home Services
4.6★★★★★(37)·Tampines
CleanPro East
4.4★★★★(21)·Bedok
Getting Found 11 August 2026 6 min + tool

Local SEO in Singapore: How to Rank in Your Neighbourhood

Ranking where your customers actually are: the Business Profile, a review loop, consistent NAP and real area pages, plus a 10-point scorer that finds your biggest gap.

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Your quote, decoded 4 layers
✓
Content · pillar + cluster, real bylines
✓
Technical · Core Web Vitals, crawl errors
✓
Measurement · indexed vs published
?
GEO · not in this quote
Getting Found 3 August 2026 6 min + tool

SEO Packages in Singapore: What's Actually Inside

The four layers a real SEO package has, the red flags that mark a content mill, and a checker that scores any quote you've received against the full list.

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AI assistant
who should build my shop's website in Singapore?
A few firms stand out for SME builds. Based on their case studies and pricing pages…
llms.txt ✓ crawlers allowed ✓ cited: 2 sources
Getting Found 31 July 2026 8 min + tool

AI SEO (GEO): How to Get Cited by ChatGPT, Gemini and Perplexity

The 4-step method we run on every site to get it cited by AI engines, the honest limits of it, and a 6-question self-check to see where you stand.

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SEO in Singapore $500–2k/mo what the price actually buys →
22 July 2026 5 min + tool

SEO Cost in Singapore: What Should You Actually Pay?

The three monthly bands we see in Singapore SEO quotes, what each should include, and why the cheapest retainer often costs the most. Slide your budget, see the checklist.

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+417% organic traffic · real client, 12 months
Real SEMrush data
Getting Found 14 July 2026 6 min + tool

How to Choose an SEO Agency in Singapore (2026 Guide)

An SEO agency's guide to hiring one: what a real monthly report shows, the red flags that mean walk away, and a 10-point scorer for the agency you're vetting.

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More jobs, less chasing
Getting Found 26 May 2026 7 min

How Singapore Moving Companies Get More Leads

The 30-day playbook SG movers use to go from 5-10 enquiries a month to 25-40. Google Business Profile, reviews loop, WhatsApp CTAs, ranked by ROI, no agency required.

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Ads & Marketing

Google and Meta campaigns, and when each is worth the money.

Your business online
Hi! I'd like a quote for a 3-room move.
[from: Pricing page]
09:41
Can do! Which area are you in?
09:43 ✓✓
speed replied in 2 min
Ads & Marketing 4 September 2026 5 min + tool

WhatsApp Leads: Why Singapore SMEs Close More in Chat

A form is a queue, a chat is a conversation. Why WhatsApp closes more jobs for Singapore SMEs, plus a free builder for wa.me links with pre-filled text.

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Campaign · last 7 days Google Ads
Clicks
17
Spend
S$169
Conv.
0
conversions: flat 0
clicks normal · tracking silently broken
Ads & Marketing 28 August 2026 5 min + checklist

The $169 Lesson: When Google Ads Conversion Tracking Quietly Breaks

Seven days, 17 clicks, S$169 spent, zero conversions recorded. Our own tracking broke silently. Where it happens, and the 10-minute check that catches it.

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coverage score 62%
✓ WhatsApp on site live
✓ Google Business Profile live
✕ Paid search missing
next Add AI chat
Ads & Marketing 19 August 2026 6 min + tool

Lead Generation in Singapore: What Works for SMEs in 2026

Five channels ranked by effort against return for Singapore SMEs, from WhatsApp CTAs to AI chat, plus the speed-to-lead habit that wins jobs. Score your mix with the free tool.

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Before you sign agency vetting
✓
Ads account is yours, agency invited in
✓
They showed a conversion firing, live
✕
Report shows impressions, no cost per lead
2 of 3 passed · ask for the search-term report next
Ads & Marketing 6 August 2026 6 min + tool

Google Ads Agency in Singapore: A Hiring Guide That Saves Money

Own your account, see a conversion fire live, demand search-term reports. The vetting checklist that keeps agencies honest, plus a fee calculator.

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Weekly management log Week 31
✓
Search terms reviewed · 14 negatives added
✓
Conversion tracking verified · events firing
Bid strategy in learning · no changes made
% of spend
flat fee
hybrid
Ads & Marketing 28 July 2026 6 min + tool

SEM Agency in Singapore: What Good Management Looks Like

The week-to-week work a real SEM agency does: search-term hygiene, verified tracking, respected learning phases. Plus a calculator that compares the three fee models.

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GoogleAds
MetaAds
VS
Ads & Marketing 26 June 2026 7 min + tool

Google Ads vs Meta Ads: Which Is Right for Your Business?

The plain-English answer to the question every owner asks, plus a free AI tool that reads what you do and estimates how your budget should split between Google and Meta.

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AI for Business

Practical AI for SMEs: chatbots, agents and automation that pull their weight.